Branding and building relationships with customers - CH12

Please find here below the slides CH12 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

The Acceptability Factor in MKT- Chapter 11

Please find here below the slides CH11 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Case for Practice

Hi All,
Please prepare this STP (segmentation, targeting, positioning) case individually or as a group at home.
You should use the same questions from Nivea case to prepare this case too.
Bring a copy of your answers with you to class if you would like to have feedback on it (optional)

See you on Wednesday!

Marketing offering - Chapter 10

Please find here below the slides CH10 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Marketing Information - Chapter 9

Please find here below the slides CH9 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Customer, Market Segmentation and Targeting - Chapter 8

Please find here below the slides CH8 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Organizational Buyer Behavior Chapter 7

Please find here below the slides CH7 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Segmentation

Please make a segmentation of this two "markets"
Segments should be clearly identifiable, based on e.g. commonalities and differences such "both sleep in class", "talk in class too much", etc... :)
a) Vu, Tuan Anh, Hung
b) Hong, Toan