Consultation Hours 07-11-14

Please find here below the list of available times



Here you can make a reservation for a time slot


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Branding and building relationships with customers - CH12

Please find here below the slides CH12 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

The Acceptability Factor in MKT- Chapter 11

Please find here below the slides CH11 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Case for Practice

Hi All,
Please prepare this STP (segmentation, targeting, positioning) case individually or as a group at home.
You should use the same questions from Nivea case to prepare this case too.
Bring a copy of your answers with you to class if you would like to have feedback on it (optional)

See you on Wednesday!

Marketing offering - Chapter 10

Please find here below the slides CH10 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Marketing Information - Chapter 9

Please find here below the slides CH9 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Customer, Market Segmentation and Targeting - Chapter 8

Please find here below the slides CH8 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Organizational Buyer Behavior Chapter 7

Please find here below the slides CH7 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Segmentation

Please make a segmentation of this two "markets"
Segments should be clearly identifiable, based on e.g. commonalities and differences such "both sleep in class", "talk in class too much", etc... :)
a) Vu, Tuan Anh, Hung
b) Hong, Toan

Buyer behaviour - CH6

Please find here below the slides CH6 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Black Friday


Cyber Monday< br/>

The Competitive Environment - CH5

Please find here below the slides CH4 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Vietnam Coffee Industry
PART 1

Homework Week 2 - 001

Homework Week 2 - RT2

e-Business - the technology - CH4

Please find here below the slides CH4 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

Marketing Environment - CH3

Please find here below the slides CH3 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

STEEPLED RT2

Afternoon group please post here your STEEPLED Analysis

Marketing Orientations - CH2

Please find here below the slides CH2 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

What is Marketing? - CH 1

Please find here below the slides Ch1 for your review.


NOTE: This slides are here for educational purposes only. Please do not download, copy, modify nor distribute them.

HOMEWORK 2

Please write your answers here in the following format:
NAME:
ID CODE:
CLASS CODE:
HOMEWORK ......

People with their names on the list should LIST & EXPLAIN TWO examples per item for all slides on CH2.... The rest one example for each item on the slides you worked as a group in class. ALL HOMEWORK IS INDIVIDUAL!!!