STEEPLE Analysis Report Group member :Tran Huy Quang ( F07 – 048 ) Ha Tuan Thanh ( F06 – 133 ) Do Phuong Thao ( F07 - 054 Dao Viet Quynh Trang ( F07 – 062 ) Nguyen My LInh ( F07 – 025 ) Class Code : F07 STEEPLE Analysis about Toyota Co.Ltd Social : Toyota provides automobiles and vehicles to helps people to travel from place to place. They also have a strict regulations with the employees so that the working quality has to be perfect. Technology : Toyota focus on research newer technologies and add it to their upcoming products , by finding the latest products with the cheapest price as possible , Toyota saves up the government spending.Also , they always bring up with new inventions and Economic : Producing product with high quantity, Toyota reaches the economies of scale. Not only providing a large amount of product to consumers but also gaining profit for themselves and for the government. Toyota also enables the customers to purchase on account with people who don’t have much money . Importing product to other countries also bring tax to Toyota.
( continued ) Environment : Beside the industrialized producing of automobile , Toyota also concern about protecting the environment , by recycling old parts into new ones and minimize industrial wastes , they save the environment and helps prevent global warming of industrial emissions . Political : Toyota must be obliged to register their business . After they do , the company’s authority will not be limited since they have paid tax for the government periodically . Toyota often recruit employees to work in their factories to reduce unemployment . Legal : The company focus on . Toyota have to carefully concern about environment regulations in order to protect the environment . Contract laws are also concerned to ensure that employees are received full standards such as salary , days of….The product also be guaranteed with lifetime years to bring the best benefits to customers Ethical : Toyota’s reputation is highly regarded as one of the most popular company in producing automobile , along with the reputation there is the quality in their products . Not only products are well-designed and optimized with the latest features , Toyota also has the best cusomers care service in order to please them , from then , they will give feedbacks to them so that they can improve their service better
group members: 1.Nguyen Dang Ngoc ( F07- 039) 2.Pham Tien Dat ( F07-007) 3.Le Ngoc Phuong ( F07-043) 4.Phan Ngoc Lan Phuong ( F07-044)
Homework 1: FPT-a famous technology company, is a typical example about legal economic company in Vietnam, because of those reasons: - Consumer protection: FPT knows that, security is one of the most important things consumers care about, because nowadays, many people keep their secret information very carefully, so they want a method to help them do that. So FPT provide some ways to protect users information, for instance, they don’t let anyone access owners account without permission. - Environment regulations: Nowadays, everybody cares about the environment and the effect of a company to it. FPT teaches how to protect the environment in their university, and also compete in many activities to make the world environment better, like protect the Water by UNICEF (http://25.fpt.com.vn/tin-tuc/doi-song/2013/04/fpt-huong-ung-nhieu-hoat-dong-bao-ve-nguon-nuoc/) - Employment laws: The success of a company related to the satisfactory of employee, so that FPT focus on employment laws. They make the laws for all members of company, the staff can talk and discuss with director equally. No one, including owners and director, can deny the employment laws. - Contract laws: If a company care about contract and makes it clearly, the staffs will do everything to help that company development. The contract laws of FPT Company are very good, because they always give good clients good offers to improve their enthusiam. - Trade unions: Like many companies, FPT have trade unions. The trade unions care about how employee live, work, their health etc., so FPT build a large and firm trade unions to improve employee’s spirits. - Corporate Governments: To control a big company, the leader must use a useful strategy to help their mission prosper, so a factory must choose the best and logical boss. FPT manages their company by using the best leader by many special methods, and now they have one of the best CEO in Vietnam.
continue... Homework 2: Attack of STEEPLE to Apple company. 1. Social There are many factors which affect the development of Apple. - Income Distribution: Apple also influenced by income distribution. For example, Apple stock price rallied to $602.50 on March 21 partly due to the the company's decision to spread some of its huge pile of cash ($97.6 billion in cash equivalent with no outstanding debt at the end of 2011) in the form of dividend and a share buyback program.
- Labor and Social mobility: + Labor : Apple located their factory in China, the reason is in China, manufacturers can mobilize thousands of workers to accomplish the change in one night, and an abundant labor supply allows the factory can increase or decrease capacity quickly. In the United States, no factory could hire 250,000 workers worked day and night. + Social mobility: Based on the influence of movement of society, people needs increasing, so that is the foundation of Apple ad campaign. it has succeeded at cultivating a brand to which we feel positive emotional attachment.
- Life style changes : When people change their style, that means they want something new. Apple was appeared it and they try to provide new products once a year.
- Entrepreneurial spirit : Steve Jobs, who had a huge influence to Apple company, as well as the man who saved Apple from bankruptcy. He had a never die passion with Apple until he passed over and his passion became the growth engine of Apple.
- Education :based on the hoping to bridge the gap between technology and learning for decades, Apple created IBooks Author, which allows you to create your own books. Moreover,they provide many applications can help you study.
- Fashion/hypes: fashion change day by day, and Apple need to change their products day by day too. For instance, they created many versions of Iphone in order to satisfy customers and catch trends of technology.
2. Technology:
- Industry focuses on technological effort: Many companies try very hard to focus on the effort to help improve the innovation. Apple try to improve from their Iphone 2 to Iphone 6 now, all of their industryvwork very hard to change people mind about smartphone. - New inventions and development: All companies need the new inventions to satisfy the customers, who always want new things. Every year, Apple shows 1 new Iphone, maybe Ipad to people all around the world to let them see the innovation of technology. - Energy cost and use: People now care about how much energy and how the company use it. apple is using both people and auto merchanical for work, it helps them saves money but still has good products. - IT: With the development of technology, uses alwalys want sone softwares with faster speed and more useful. Apple knows that, each year they update their operation and fix mistake when they get report from customers. - Internet: Internet is now known as the best way to connect people all around the world. Apple is now using Internet for sale and buy, for advertising and for investing; different from the past when they only use it for sale. - Mobile technology: Mobile technology changes a lot in a period of time, it make Mobile companies must change their strategy. Apple changed people mind by Iphone 3, from that everybody knew what is a smartphone . And they improve that by update quality of material and configuration. - Rate of technology transfer: That rate related to the development speed of a company. Apple transferred very fast from making laptop and mobiphone to laptop, tablet, smartphone and sound. - Life cycle and speed of obsolescence: Long-life product is now focused on by customers Apple phone, have very long time to use although they always make a new phone per year, for example, iphone 4, which is produced for a longtime, now it still very fashionable and useful for customers.
3. Economic: - Economic growth: When economic growth, the living standard of people will increase. The huge money Apple earned depend on the demand of people using their product. Therefore, economic growth also has an impact to the revenue of Apple. - Goverment spending : the main impact of government spending on Apple is a priority in the process of transporting products to the countries in the world. Transporting process is very important to the revenue Apple earned. For instace, Apple receives support from the Russian military in the transport of Iphone to Apple Store around the world. - Taxation : Taxation has a large influence on the price of materials Apple used for their products, direct impact to the cost of products in every country, indirect impact to the revenue of Apple. - Exchange rates: it has an indirect impact to products of Apple in different country. If the exchange rate increase or decrease, the cost of products also increase or decrease and it influent the total revenue of Apple. - Interest rates and monetary policies: the monetary policies is the process management towards a desired interest rate in order to achieve the purpose of stability and economic growth - such as controlling inflation, maintaining stable exchange rate, achieving full employment or economic growth. - Consumer confidence: Any companies will also need to have confidence from the consumer, not just Apple. When the customers believe in their company, they can consume a large number of products, create a large of revenue. 4. Environment: - Natural resources: Natural resources are limited and depleted day by day. Therefore, the company has to make a plan of using natural resources. They need to calculate the amount of sources that they need to make the products and use it usefully instead of exploiting without planning. According to Apple, they are conscious of this problem so they try to take no more and less than they need and also produce more products with less materials. - Global warming: Using a lot of energy and material is a part of contributing green house effect and global warming. Moreover, global warming leads to erratic climate, an increase in diseases, heatwaves, more natural disasters, and more dangerous effects on economy such as: employee, transport, quality of products. In that case, Apple has found the way to use energy and material more effective which can solves this problem. Specifically, they are dropping the amount of carbon emissions per product which contributes the green house effect. - Waste disposal/ Recycling: helps people to save the sources and protects the natural environment from wasted materials. In addition, it also has the benefit of economy in saving money. In this point, Apple has the Recycling Program in which they have found the efficient way to reuse or recycling electronic equipment and people may even get an Apple Store Gift Card for their own equipment. - Carbon Foot Print: As people known, C02 is one of the main factors of greenhouse. Therefore, each company has to follow the strict standard on carbon to decline the effect on environment. For example, Apple uses a measurement standard to analysis and tests the carbon emissions through the life of the product. Moreover, in 2012, they have been decreased 3% of carbon emission in compare with 2011. 5. Political: - Safety regulations: are created for the workers. It includes the rights of the workers to protect them from diseases, during the manufacturing process. It also helps the company to keep their workers in the best state and long time to do their work effectively. In Apple, they have the policy which provides the safety environment for the worker. Moreover, they also have the program which has the course to train the workers become more professional and know more about environment, health and safety.
continue 3... 6. Legal: - Environment regulations: Environment is one of the most concerned problems in the world - by everyone. Realizing this, Apple developed their product toward be friendly with environment. Greenhouse gas emissions have influence on climate change so with iPod touch, greenhouse gas emission I is reduced by setting stringent design-related goals for material and energy efficiency. Aluminum and other material are used to make iPod touch; it reduces energy consumed during production. - Employment laws: Employees are important factor with a company because if a company wants to be successful, they need to have good workers so that satisfying employees is very vital. Apple does it well, they have training program to empower worker, employee work in safe environment and be treated fairly. - Consumer protection: Customer is regard as key factor of success of company and apple understands this. They always protect customer’s right. With apple product, warrant period is 1 year. Customer can require replace or repair product if product is damaged or not meet standard. - Corporate governance: A big company needs a mature boss to operating it in right way to achieve goals. Apple’s CEO with key leadership is people, strategy and execution make apple become a successful company. 7. Ethical: - Reputation: Apple is a successful company with profit is 13, 9 billion dollars per year and having 14,800 employees in many countries. Every time apple launches a new product, there are many people queue in front of apple store to see, to buy it. This proves that apple is very famous. Its reputation force apple to ensure their quality of product and service because if they manufacture a bad product, people in the world will know it and they will lose their belief in apple and apple lost customer. Realizing this, apple launch products not only be appreciated about standard but also friendly with environment. In addition, apple employee has safety and professional working environment. - Client confidentiality: Client confidentiality is very important when working with customer in all fields because customer want to make sure that their information will be kept in secret. Client confidential is not only a thing prove professionalism of a company but it is an effective way to gain customer belief. Security and privacy are basic to the design of all apple product and service, they encourage customer to use two-step verification to protect their apple Id account and information client store in device as well. Apple always ask customer whether they want to share personal information or not and if client change their mind later, they can stop sharing information with apple.
NAME: NGUYEN QUOC HIEP F07-019 NGUYEN CHI DUNG F07-009 NGUYEN THANH LONG F07-029 CLASS CODE: F07 HOME WORK: ECONOMIC: One new research of Vinamilk show us the accumulated the export sales in 5 years from 2008 to 2012, the export growth of this company up to 62%. Vinamilk always in the top 100 strongest brands had voted by Ministry of Industry and Trade in 2006 and top 10 high quality products of Vietnam during 1995 to 2007. The government spending in here not much because this company not a state owner company. Nowadays, many milk companies have appear to competitive with Vinamilk, so the CEO must think and create more way to help their company can exist. Make more unemployment policy, full taxation to the government. Exchange rates come from US the most because inventors in US always want invest in Vinamilk. Vinamilk is leading Vietnam's dairy market, take 65% market share. Customers expect qualify products so the company have to research each customers to find what they really want. TECHNOLOGY: Nowadays, Vinamilk have equipped with production lines UHT milk with modern equipment and advanced production technology. The company operates on an automated production lines, closed, from raw materials input to the products. Created the cold box 150 m3/each to preservation milk, bacterial centrifuge separation machine, pouring system, automatic LGV robot, Wamas warehouse management system integration and ERP systems management solutions to automate Tetra Plant Master have bring the convenient to the company.
continued... POLITICAL: - Vietnam is a country with a stable political situation so it's very good conditions for development of Vinamilk. - After joining the WTO, Vietnam's market is more open, which is very good condition to cooperate between Vinamilk and investors and other companies outside the region. The revenue, productivity and quality will also increase access by advanced technology and modern production lines. - Beside that, it has a new challenge for Vinamilk, as will be stiff competition for domestic companies as well as international companies have the same business products. - Government also offer a reasonable and incentives policies about land, production machinery and equipment imports in order to encourage further development of the company. LEGAL: - Vinamilk products are recognized by the government their product safety and good health of the customer. In the production process, the processing factory of Vinamilk also ensure that no pollution to the environment and health of the workers in the factory. - Every year, Vinamilk pays full taxes to the government, always abide by all provisions of law and have legitimate competition with other companies. ETHICAL: - Reputation: After nearly 40 years of operation, Vinamilk has confirmed their name on the Vietnam market, we can see Vinamilk is a best milk company in Vietnam. The company's products are suitable for all ages, social classes, and consumers appreciate the quality and safety. - Customer care services of Vinamilk are more complete. They are also a great philanthropist who contributed to the charity program number is not small. - Social: - Vietnam has a major population in about 87,84 Milions of people. That brings up to Vinamilk corporation a huge market to provide its products. Beside that, vietnamese people's exigency are bigger during the development of Vietnam's economy and social. - People living in cities takes 30,6 % of population and the rest belongs to people in the countryside with 69.4%. It makes Vinamilk concern about countryside's market with retail stores and also they should produce products with suitable prices for different class. - on the other hand, Vinamilk should look at age distribution, although vietnam is in the golden time of age with about 24% in age from 0-14, 70% of people in working age from 14-64 and 6% left is old people, they should produce the product for old people condition such as low sugar, not fat etc because since the amount of old people will increase in about a decade. - Environment - Vietnamese weather has advantage in breeding milkers, so Vinamilk corporation has invested and built up the most modern milker farm in Vietnam and also in Southeast Asia area. The farm has applied anti-heat technology, automatic waste cleaning system etc. Beside that, the farm also has high technology in waste disposal to protect the environment. The waste from cows and wastewater are collected and reuse for the meadow.
NAME: PHẠM NGUYỄN VÂN TRANG (F07_76) CAO THỊ THÙY LINH VŨ THỊ THANH HUYỀN (F07_73) NGUYỄN THỊ THANH HUYỀN (F07_77) VŨ THỊ THU HIỀN (F07_18) HÀ KIM NGỌC (F07_38) STEEPLE ANALYSIS 1. Social: - Lotte is a huge whole has been on a lot of countries around the world. With the development and distribution of products such as food, candy, construction of major commercial centers, cinemas, entertainment, and tourism contributes to change lives and serve human life. In addition, the service quality of Lotte lot of satisfied customers, where the rise, promotion, economic exchange and improve quality of life.
2. Technology: Lotte has served many customers in areas including technology business services. Corporation High Technology LOTTE - HPT Vietnam is inherited company's brand reputation and LOTTE Center brand name companies in technology Vietnam market. The strength of the joint venture Corporation High Technology LOTTE - HPT Vietnam is specialized in providing and implementing core software applications in the field of finance and securities. Lotte has partnered with technology companies to create high-tech, innovative, high-value services and competitive pricing to market 3. Economy - Economic growth: social more developing, people wishing to live more, need more services. Lotto group has a lot of services for human needs. People need the services of lotte, lotte need people to use their services. Economic growth has a huge impact on revenue of lotte, lotto revenue also affect economic - Government spending and taxation: taxes have a big impact on the economy of the country. Lotte Group thrives so much to pay the tax, then the economy more developed country. Economic development, human needs the much needed services, the revenue impact of lotte. - Exchange rates: In each country are different lotte services with different price, if rates increase, the cost reduction services also decreases with increasing. From which revenue is also affected by lotte. - Consumer Confidence: lotte is reputable corporations. Consumer confidence is important in business. When consumer confidence in their company, the items consumed more. Sales revenue will increase
(cont) 4. Environment: Lottleria is restaurant chain belong to lottle Group; so, environment issues always have to take care of this problem. According to an interview on vnexpress, speaker of little confirmed that ‘the production process to ensure hygiene and safety’. Furthermore, the waste management system of them achieves European standards of quality. Nowadays, some staff into Lottle Mall changed their habit that use paper bag instead of plastic bag. They also encourage customers not to use disposable product and should goods which can be recycled. By the way, they will save the Earth by reducing almost emissions causing the greenhouse effect to the Environment.
5. Political: Lotte always thinks about of opinion of people. The first thing is caring of what is the most important for people and want to bring products, or service to make their life more diversity and satisfy. Lotte never stop looking for special idea to release the best product and service. They always try their best to develop area of business and invest in global market. Lotte looks forward to value and the highest quality in any area of business as a slogan: '' Make the best product from the best element. 6. Legal - Environment Regulations: Lotte company uses clean underground water system for employees ‘s daily life. Beside that, they also use modern sewerage system that is built like a tank is divided some cells. Therefore, It can help them separating different type of waste. In addition, 20% of the factory land is used for trees to ensure environmental hygiene. - Employment Law: Lotte employees are entitled to preferential technical advantages including higher salaries, leave 7th and Sunday and holidays as prescribed by law, subsidized lunch, 24/7 care and health insurance total wage income. 7. Ethical - Lotte is one of the 5 biggest Korean conglomerate and many branches in countries around the World. So, their staffs are really profession. All business activities may affect the reputation of the Lotte Group. For example, the ambiguity of goods in the supermarket or counterfeit goods at the Hello Kitty store in Lotte Centre also makes them faced to face with people in Vietnam.
Group members: Nguyễn Huy Dũng (F07-010) Hà Huy Hoàng (F06-048) Lê Công Huy (F06-055) Homework: Technology: Nowadays, social is developing, a series of modern technology products are launched to users. Apple is one of the leading in the new invention, the invention is IOS operating system. IOS which is the leading mobile device operating system in the world, is simple, powerful, and beautiful. Besides, Apple just released a new product iphone 6 with IOS 8. All products of Apple would not be the market-changing devices they are without it.Once a year, Apple launched a new technology product, it attracts the attention of people all over the world. Moreover, Apple not only has changed people’s perceptions about technology but also bring technology closer to the consumers. Evironment: environment is a problem that a lot of companies are interested, they are always towards a better environment, without affecting climate. Their goal to power all Apple corporate offices entirely with energy from renewable sources include: solar, wind, micro‑hydro, and geothermal. Addition, the use renewable energywhich result in zero greenhouse gas emissions, and we're committed to keeping it that way. Social:A few years ago, if users want to have a product in hand, users have to spend large sums of money to get it. Most of the apple products aimed at business people, they are people who can afford to pay a lot of money for an item. But today, Apple has changed the business strategy, instead of aimed at business people, apple aimed at young people, they are the preferred technology, love to explore new things. From there, owning an apple product line is no longer difficult, every time a new product, many people are willing to line up just for the night with the purpose of the first customers in the world to use new products . it is a good sign for apple company, because when it's their product lines or more prevalent, users are better known. Besides, those conveniences whichApple's product line is very useful to bring in the life of each person.
continue : Ethical: Talking about the technology's reputation, Apple always stood at the top. People in around the world have focused on the apple, show that the influence of the apple company. Economic: total iPhone unit sales of apple increased from 1.000 in 2007 to almost 40.000 in 2012. The interest rate of apple in China amount 30.4% it more than the other company like Samsung is 11.3% and Lenovo is 18.5%. Political: Apple is a member of American Chamber of Commerce (AMCHAM) EU. In March 2013 a website report that a total of $1,970,0000 had been by Apple on social in 2012. Social problems included Taxes, Education and Coppyright. In same time, the company also spent $620,929 on campaign donations to both Republican and Democrat candidates. Legal: Apple factory in China are breaking the employee laws. The independent Fair Labor Association of China found that more than 50% of employees had worked 11 days or more without rest. And 43% reported witnessing an accident and workers were often denied pay for extra hours, and around 14% were likely to have worked unpaid time.
STEEPLE Analysis Report No.2 Group member : Tran Huy Quang ( F07 – 048 ) Ha Tuan Thanh ( F06 – 133 ) Do Phuong Thao ( F07 - 054 Dao Viet Quynh Trang ( F07 – 062 ) Nguyen My LInh ( F07 – 025 ) Class Code : F07 STEEPLE Analysis about Tan Hiep Phat Co.Ltd ( producing soft drink and beverage ) Social : Invent and produce a new type of drink to meet the cusomer’s need . This also make the choice of drink for the customers become variety . Besides , there is a strict rules about keeping the production process clean in order not to bring harm to consumers , bringing out the best quality drink available to customers Technology : By invest in producing and inventing new types of drink , Tan Hiep Phat refresh themselves with ideas every months to bring the best product to customers . With newer kinds and taste , consumers will be free to choose from a wide range of drinks. Economic : Tan Hiep Phat reaches the economies of scale by balancing between producing and gaining profit . Not only providing a large amount of products to consumers but also gaining profit for themselves and for the government. Only charges a small amount of tax on each products but with the numbers of bottled soft drink , they will gain huge profit Environment : Although having produced a large amount of drinks , Tan Hiep Phat also strict with themselves with the protection of the environment , by collecting their own produced bottle and convert it into new ones to save up resources for the country as well as handling chemical and wastes with care so that it wouldn’t pollute the environment Political : Tan Hiep Phat is allowed to produce and sell product legally in Vietnam . Because of having tested and qualified as one of the best companies in producing healthy drink , the reputation of the company will became popular Legal : Tan Hiep Phat ensure that all of their employees received the same benefits and the rights as the others . They also register their product and mark it as monopoly in Vietnam so that no one can copy their trademark without their permission Ethical : All of the customers are treated with care . After buying their product , Tan Hiep Phat offer them to stay in touch with them and introduce them to other people , by that way , they can still protect the customers rights while making their brand more famous
Group member: Pham Thi Phuong Thao ( F07-057) Nguyen Thi Hai Yen ( F07-069) Class : F07 HW1: An example about a legal economic company in Vietnam: Bank for Investment and Development of Vietnam Insurance Joint Stock Corporation- BIC Nowadays BIC is 1 in 10 of the non-life insurance market about original insurance and is one of the insurance companies with the fastest growth rate in the market. The company operates in the form of a unit member under the BIDV. Company office works closely with other insurance companies operating in VN and the group re-the leading international insurance to provide insurance products to customers. Combined with the advantages of BIDV’s extensive network of nearly 450 branch stores and transaction offices. BIDV Insurance Company has close ties with the insurance company in Vietnam and some leading reinsurance organizations, to provide insurance products to customers. Customers will have the opportunity to use the package of financial products including banking, securities, non-life insurance offered by the member units of the BIDV.The company has full liability for customers, suppliers, community. With a secure system, the company has maintained the trust and has been the customer's first choice. HW2:Skinfood cosmetic company
Social: Providing cosmetic and skin care cosmetics, suitable for all ages. Especially this cosmetics are derived from food safe for skin. Technology: Through many years of research, Skinfood constantly looking for the best foods for your skin. By careful research process, Skinfood offer high quality products. Moreover, there Skinfood cosmetic design, packaging design unique European style Economic: Manufacturing products in large quantities, so Skinfood meet the needs of customers. Skinfood DC not only popular in Korea but also exported to many countries around the basket. Therefore, giving the company the profit rule
continued..... Environment: Skinfood cosmetics is extracted from natural processes to produce no toxic chemicals harmful to the environment. In addition, the product's packaging made of paper, recyclable packaging, so it is environmentally friendly. Products of Skinfood say no to animal testing
Political: The company were organized inspection and monitoring the production process at a processing plant and store every year .To assess the quality of products, not only the company's experts involved but also have the appearance of top spa supervisors in the world, the expert members of the Institute of Medicine and abroadThe evaluation criteria include: no irritation, toxicity was minimal, and all products are derived from nature to ensure reliability and quality for customers. Legal: The company regularly inspect factories in order to determine product safety and workers' rights. Next is packaging and shipping ,after that is selling. These checks are very important. it includes the participation of its certificate and the relevant agencies. Ethics: Skinfood is always a benign cosmetic company,close to nature and environment. They has launched a campaign to bring products closer to customers as referrals, counseling, so customers can understand the company motto and can create a firm belief.
Group member : Vu Thi Thu Hien ( F07-018) Pham Nguyen Van Trang (F07-076) Nguyen Thi Thanh Huyen (F07-077) Vu Thi Thanh Huyen (F07-073) Ha Kim Ngoc (F07-038) Cao Thi Thuy Linh Class Code : F07 STEEPLE Analysis about Vedan Co.Ltd ( producing soft drink and beverage ) Social : Produce a new type of seasoning to add into meals . This makes the company more famous and their product will be competitive with other large company . With the advantages of low price and high quality ,Vedan seasoning proving to be one of the best company that provides seasonings in Vietnam Technology : Manufacture and producing process is highly concerned with modern technology and , Vedan not only just focusing on the quality but also how to make them with large quantities along with the cheapest price as possible . Economic : Vedan Not only providing a large amount of products to consumers but also gaining profit for themselves and for the government. Only charges a small amount of tax on each products but with the numbers of bottled soft drink , they will gain huge profit Environment : Using natural resources at a small amount , Vedan can make their company gain profit without making the resources depleted . At the best effort , their job is to invent for themselves a sources that can used in producing their product without polluting the environment or depleted it Political : Vedan is a registered trademark in Vietnam . No others company can copy their brand nor their products , Vedan is also legally accepted to established factories in Vietnam without making any harm or inconvenience to the people around Legal : Vedan has to concern about their activities . Their main priority is to keep the environment safe , as well as producing quality product so that it’s not bring harm to consumers Ethical : Vedan consists of many managers and directors , with daily check up routine so that the manufacturing process is not wrong or illegal , since there is so many companies release industrial wastes nowadays , their job is to take the lead in clean industrial working
STEEPLE Analysis Report Name: Duong Vu DUc Class Code : F07 Well sorry, not until 8 p.m that i come back home, so this work is later than the deadline
STEEPLE Analysis about The Body Shop International PLC
Social : This company provides beauty caring products such as make-up, cosmetic, naturally-scented soaps and lotions to help people to preserve the beauty, and develope it more natural. So that THe Body Shop has the strict rules about keeping the production process clean in order not to bring harm to consumers.
Technology : The Body Shop focus on research newer technologies to make their products more natural, environmental , by finding the latest products with the cheapest price as possible , The Body Shop buy from companies that generate electricity from renewable or low-carbon sources such as hydro and wind. All UK stores (and a significant proportion of European stores) are now supplied with electricity from cleaner, low-carbon sources. So they can decrease the total CO2 emissions from their operations. (Quoted From http://www.thebodyshop.co.uk/values/ProtectPlanet.aspx)
Economic : Producing product with high quantity, The Body Shop reaches the economies of scale. Providing a large amount of product to consumers, they have gained profit for themselves and for their charity to help children and against Animal Testing. Importing product to other countries also bring lots of money for them.
Environment :Like what i said in the TECHNOLOGY, the Body Shop focus on protecting environment and human right. So they make the target of reducing the waste from their operation. They have decreased the waste of electricity, the CO2 emission. THey minimise the use of water through low-flush toilets, metering and other devices. They've also formulated products that have minimal impact on the aquatic environment, like our Earth Lovers™ range.
Political : The Body Shop must be obliged to register their business . Because they are the Subsidiary of L'Oréal, they must give the part of their profit to their Parent Company. After they do , the parent company’s authority will not be limited since they have paid tax for the government periodically, so the Body shop won't be limited too.
Legal : The Body Shop have to carefully concern about Human Right regulations in order to protect the the consumers, so that their product won't be made a little harm. Contract laws are also concerned to ensure that employees are received full standards such as salary , days of….The product also be guaranteed with lifetime years to bring the best benefits to customers (Quoted from Tran Huy Quang)
Ethical : The Body Shop’s reputation is highly regarded as one of the most popular company in producing Beauty Brand , along with the reputation there is the quality in their products . Not only products are well-designed and optimized with the latest features , The Body Shop also has the best customers care service in order to please them , from then , they will give feedbacks to them so that they can improve their service better (Quoted from Tran Huy Quang)
Name: Đào Quang Hiếu (F05-071) Tạ Thị Kim Chi (F05-032) Class code: F07 Homework VASEP’s STEEPLE analysis:
- Social: VASEP apply social and environmental standards in small-scale pangasius farms. They are required to comply with social standards in production. To improve the quality and prestige of Vietnam fish products and enhance export to global markets, many companies and fish farmers actively get to know and comply with international quality standards such as Global GAP, BMP, SQF 1000CM… And it is based on standards set by Pangasius Aquaculture Dialogue (PAD) and mainly focuses on three out of seven standards, including “legal framework”, “water pollution and waste management” and “social responsibility/user conflicts”. VASEP want their seafood are high quality to become the top, so that VASEP stringent requirements in the stage of aquaculture seafood. They apply a full range of social norms on their products to protect health consciousness. - Technology: Technology is essential elements to VASEP. It is crucial production process, quality and quantity of goods produced. For example: Can Tho is stepping up research and transfer of advanced technology in intensive aquaculture, producing disease-free seed. The city also plans to apply innovated technology in processing; ensure food safety and hygiene; build brand name for aquatic products and transfer modern technology in treating aquaculture waste. - Economic: Economic forces are the factors that help to determine the competitiveness of the environment in which the firm operates. In 2013, seafood exporters will have to compete stronger with each other due to economic slowdown in key importing markets. With the above conditions, VASEP encountered many disadvantages from the global crisis, but the competitiveness and position in the market is not going to slow down. - Environment: Environment is one indispensable element. VASEP should care about protecting environment when they discharge of wastes into the environment. The seafood waste is also handling closely. They use them for agriculturebefore discharged water into the environment. - Political: VASEP is a voluntary organization of business processing operations and export of seafood from Vietnam, so it don’t relate to the Government. But also, it helps Government and traditional companies to export the seafood. - Legislative: VASEP must comply with international law if you want to export and trade on foreign markets. “Members of our association export to global markets, such as the European Union and United States, where they comply with the some of the most stringent standards in the world for food safety and quality,” he said. “We applaud the legislation introduced by Sens. John McCain and Tom Coburn and suggest that any action that disregards the U.S.-Vietnam Bilateral Trade Agreement deserves to be repealed.” VASEP comply with this to help them keep their reputation for safety and quality. So customers pay attention to cheap along with high quality and VASEP has been successful on the international market. - Ethical: VASEP is a voluntary organization, so VASEP ensure that the seafood product must be safety, healthy and high quality to use and the Vietnam seafood sompany as well as fisherman can have high profit.
GROUP MEMBER: - Nguyen Le Hien (F07-017) - Pham Phuong Anh (F07-004) - Nguyen Bao Minh (F07-036) - Nguyen Bao Chau (F07-005) - Nguyen Thu Trang (F07-063) CLASS: F07 HOMEWORK: SOCIAL: H&M is an abbreviation of the fashion company Hennes & Mauritz H & M Sweden AB is a line-oriented cheap fashion for women, men, teenagers and children. The brand collaborated with famous designers such as Karl Lagerfeld, Stella McCartney… History of H&M’s brand development and transformation of a garment shop become a global fashion brand. H&M is the first brand of the fashion influence and international prestige with reasonable prices for the majority of customers. H&M is compelling evidence in terms of business: entirely can create branded products are mass produced and not exclusive of, but still trendy and inexpensive.
TECHNOLOGY: The latest organic cotton market organize Textile Exchange, the H&M once again topped the list of the world's leading companies use certified organic cotton. With the increased use of organic cotton up to 29% in the last year, H&M maintained its top position. In 2013, 10.8% of H&M cotton used was certified organic - a continuous increased from10.8% to 7.8% in 2012. On the top of the annual ranking, H&M achieved of Textile Exchange in 2010 to 2011, and ranked second in 2012. All garments containing at least 50% certified organic cotton is clearly labeled with a label hanging sophistication.
ECONOMIC: In Switzerland, with minimum salary is 22francs/hour, the monthly salary for a 42 hours per week would be about 3,700 francs (about $ 4,200). In America, the current minimum salary is about $ 7.25/hour. Cheap price and trendy decision criteria bring H&M become business philosophy and growth. Thereby, it has gradually changed the nature of fashion in both the internal and external aspects. Almost products of H&M are quite cheap, on the other hand overseas export tax are more expensive.
Name: Dang Dinh An STEEPLE analysis: Company: PepsiCo Vietnam Social • Vietnam is a young population country with about 90 million people. Vietnam is located in hot and humid climates. So, this is a large market and has a large number of customers. It creates favorable conditions for beverage and nutritional drinks of PepsiCo Vietnam. • PepsiCo has many beverage products, energy drinks and nutritional drinks. It creates more choice for customers in different segments. Political: • Government encourages and creates advantage conditions for foreign companies to investing in Vietnam. • Vietnam has an open policy for beverage production companies, no policy protection domestic goods with these products. • Vietnam is a country peace and there is no political instability, conflict. Economical: • Taxes of beverage products are low level about 10%. It facilitates for PepsiCo invests in infrastructure companies, factories and product development. • The average income for Vietnamese is about 2000$ a year. This is the average income level. With this income, customers buy and use easily the products of PepsiCo. Technological: • The rate of Internet users in Vietnam at a high level about 30.800.000 people (2012). Therefore, customers can approach easily the products of PepsiCo. • Invest in high-tech machines to increase productivity. PepsiCo improve old products to attract potential customers and develop new products to expand the new market segment. • Pepsi has media channels interaction. For example: Pepsi's fan page on Facebook currently has 8,181,075 subscribers to track information. Environmental: Each country has its own rules and requirements for environmental protection. In Vietnam, the problem of industrial waste treatment is relatively good. PepsiCo understand the law on the protection of the business environment. The company can be assured with high technology in the beverage processing industry in their countries. In manufacturing, PepsiCo uses plastic bottles, glass for easy to re-use. Legal: With the local law, Vietnamese government can control and check company’s activities. PepsiCo has to follow the law and the policies published by the government such as labor law, consumer law, and competition law, so on. Ethical: PepsiCo sells good quality products to their customers. The company provides the best service to customers. Feedback from customers must be resolved quickly through the sales chain, websites, and hot lines. This creates a steady trust with customers.
(continued) POLITICAL: from 1 retailer of clothing for women, h & m has developed a global company providing for the whole family. H & M has carefully studied attention to foreign markets and to open more branches and outlets in many parts of the world. At the same time H & M has diversified its brand line to become the most trendy among young people and other age groups worldwide. Basic business concept of h & m is: "Fashion and quality at the best price". Working environment: H & M has created a work environment associated members, help support each other in their work. The company is also always interested members to create a safe working environment p, maximize their creative abilities. Compliance for safety: H & M is always the responsibility of those who contribute to the success of the company even though it is not the members of the company. Eastern time to ensure the human rights of workers are not violated, and it did so with the vendor's employees, partners and customers to cooperate.
ENVIROMENT: H&M's markets are vast and popular around the world. The are a lot of stores in many countries above Asian and Europe, such as: China, Australia, America, France, Germany,… Otherwise, the main materials is organic cotton, no concern about the global warning because organic cotton have been made in a fresh environment. Materials save the energy and not affect to people health. LEGAL: To be allowed to operate, H&M need to comply with environmental regulations such as waste treatment, environmental pollution. H&M is a famous brand in the world so when recruiting staff in a certain country, they need to follow the local labor law, social insurance, salary benefit. Summarily, they need to protect the rights of workers. In addition, they must comply with the law of consumer protection. Except the income of product, they must ensure the health and needs of consumer.
ETHICAL: H&M is one of the most valuable fashion brand in the world. They changed the fashion world. H&M makes many different choices about fashion for males, females, teenagers and children all over the world. They are highly appreciated about products, they always ensure quality of products. In addition, from the quality of clothes to spare parts, this has been chosen with great care and every little detail. Furthermore, H&M provides better customer service than another. They always acquire customers’ private opinion and help customers. They also slash prices as the holiday get closer and have many special gifts for customers…
Homework Group member : Nguyễn Ngọc Hà(F07-013) Võ Hữu Huyên(F07-022) Class Code : F07 STEEPLE Analysis about Steadler Co.Ltd ( producing stationery ) Social : Provide school supplies for schools , stationery for businesses , offices . Steadler becoming more and more famous thanks to their brands and their quality products. Technology : Unlike any other companies , Steadler only focusing in improving the manufacturing process . Their product is invented and designed carefully before going into production. After that , only some types are invented , they interested in producing same type product rather than new products Economic : Steadler gains profit mainly from the tax of their supplies , they provide stationeries for the society in exchange of profit and fame . Environment : Wise choice in selecting resources can reduce the amount of used resources , that’s what Steadler always wanted to do , they produce their product with a low price but also protect the environment Political : Ever since Steadler appears in the market , its brand is prove because of their high-salary employment , along with their stance in the politics . Lots of good recommendations has been awarded for their kindness to their employees Legal : Steadler has always prove to be the number 1 because of it’s brands and quality . Since it’s a registered trademark , Steadler has full authority to export or import their product to other countries
Social : This company have a lot of service like telecommunications service providers, transmission, postage, financial investments, communication, foreign investment. In Vietnam, this company focus on communication to provices phone network and internet with good quality Technology : In recent years, the company Viettel has constantly introduced to the market new technologies, especially 3G, 4G. These new technologies have helped the company improve the quality and expand the market Economic: in the past 5 years, Viettel's revenue increased 52 times compared with the previous year because they build a largest system of Vietnam telecom, besides Viettel's total debt decreased over the years. Environment: Viettel is a state-owner company so the state creating conditions for innovation and development to match the trend development of the country .But there are also the competition of big companies such as mobilephone or VINAPHONE, .... Political : trend of international integration makes the company have more opportunities to join the international market. Legal : Company work under the direction and management of the provision of legal clarity. The change in management in telecom are also impact negatively on the business process of viettel
DO LE TRA GIANG - F07 Coca-Cola Corporation Coca-Cola is he world's largest beverage company and marketer of soft drinks. Nowaday, Coca-Cola is consumed more than 600 million times per day throughout the world and it’s always looking for new markets to develop a strong brand in the worldwide. Products are sold through bottlers, fountain wholesalers and distributors around the globe. In the economic field: The Coca-Cola company is used the franchising. Franchising is one of the most important ways of running modern business organisations. For example, in UK Coca-Cola and Schweppes Beverages Ltd is the company that holds the GB franchise with six bottling/canning plants. The franchisee will have the exclusive right to bottle and distributed widely across the country. From that, it helps expand the product effectively while still can maintain the legitimacy of the legal and political aspects. The classic Coca-Cola drink including water and a mixture of sugar, caramel, phosphoric acid,caffeine and natural flavourings. The exact combination of these flavourings is known mysteriously and comply with the health laws of the countries where it is made, sold and consumed. On the other hand, Coca- Cola is refined with the highest standards by using equipment prescribed by coca-cola. Researchers take regularly for chemical analysis and regular inspections to ensure company standards of hygiene and quality of products. In addition, in the social field: widespread distribution company for some places such as supermarkets, sweetshops, restaurants, off-licences, pubs and bars. These outlets often sell Coca-Cola from vending machines and coolers which the franchisees must supply and service. And the other strange point is that creating a good relationship is at the centred of any successful business by sharing the values, build trust and provide mutual benefits for a wide range of consumers, customers and stakeholders, "Coca-Cola's other aims to implement its promise - to benefit and refresh everyone touched by its business. Take an example, In Africa, people only with a bottle of coca- cola, they can use the cap coca-cola to make call by tree phone to call relatives, friends and family without having to pay the cost of mobile phone. That helped for beverages coca growing more widespread and have more thousands of lovers. In conlcusion, we can see is that the Coca-Cola company is still continuing to expand continuously to meet the needs of customers around the world.
ECONOMIC In the United States, due to an inability to meet federal corporate average fuel economy regulations, Mercedes-Benz was fined a record US$30.66 million in 2009. Certain Mercedes-Benz cars including the S550, C63 AMG, and SLK55 AMG sold in the United States also face an additional gas guzzler tax. In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels, with 181 g and 188 g of CO2 emitted per km, respectively. TECHNOLOGY Current model range Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994. Passenger cars
LEGAL The newly created automobile company, Mercedes-Benz also needed a new image symbolising its enterprise union. The iconic three-pointed star is pervasive and unmistakably recognised around the world. But its design has evolved in many ways since the two companies merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO. Their application was filed in the primary class of non-metallic building materials and provide a description that included, "automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles…" The drawing design Mercedes-Benz logo is a registered trademark at the USPTO, and owned by Daimler AG The design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points (Celestial bodies, natural phenomena, Geographical maps — Stars, comets), 2) Garlands, wreaths, bands, borders or frames made of plants (Plants — Decorations made of plants), and 3) Circular or elliptical seals (Heraldry, flags, crowns, crosses, arrows, and symbols — Seals). Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company's legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, "having been used in the business of the applicant's predecessors and in the business of applicant, continuously since the following dates. The word Mercedes since December 1900; the word Benz since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909." In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926. U.S. trademark registration was granted on 28 July 1931. Its current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany.[3] Mercedes-Benz is currently owned by Daimler AG in Germany.
ENVIRONMENTAL Mercedes-Benz is the only brand in the world to have met the ISO’s exacting environmental standarAs we search for solutions to our future energy needs, carbon emissions, global warming, industrial toxins, and disease, it is clear that keeping the balance between technological development and environmental protection has never been harder. Nanoscale materials, only millionths of a millimetre in size, may offer solutions to our biggest problems. However, care is needed as these new ‘nanoparticles’ are largely untested, are (literally) unique on an atomic scale, and we have little or no historical data to guide assumptions regarding the possible risks. Using highly accurate supercomputer simulations, Dr Amanda Barnard's research focuses on predicting the environmental stability of nanoparticles, to understand how these tiny artificial pieces of matter interact with natural ecosystems. Dr Amanda Barnard is an internationally reknown scientist, with many years experience in predicting the properties of dozens of different nanoparticles. Her ground-breaking theoretical models can see a path through the complexity of this problem, and investigate situations that experiments cannot. As more and more nanoparticles are produced in laboratories, and introduced into everyday products, Dr Barnard’s predictive model will be in great demand, but priority number one is to understand what happens when nanoparticles are exposed to our most precious resources, air and water.
SOSIO CULTURAL Mercedes-Benz Australia/Pacific passionately believes in the importance of corporate social responsibility immersing itself in the community through various arts, social and cultural initiatives including: Australia Business Arts Foundation (AbaF) The Australia Business Arts Foundation is a company of the Australian Government established to support the arts through the private sector. Through its membership with AbaF, Mercedes-Benz Australia/Pacific assists in strengthening and nurturing various arts initiatives. Committee for Melbourne As a member of the Committee for Melbourne, Mercedes-Benz Australia/Pacific is part of a network of 170 organisations from the highest levels of the business sector, as well as science, academia, community and government, which work to enhance the city’s liveability, ensure its global relevance and encourage a competitive and innovative business culture. Melbourne String Ensemble (MSE) Mercedes-Benz Australia/Pacific has assumed its role as principal sponsor of the Melbourne String Ensemble for the past 24 years. The MSE, formed in 1985, is a dynamic and exciting orchestra of secondary and tertiary students which places importance on developing the ensemble and musical leadership skills of its members. The orchestra performs in an annual subscription concert series and for major community occasions and events, including participating in charity concerts overseas. Melbourne Symphony Orchestra (MSO) Mercedes-Benz Australia/Pacific is the official automotive partner of the Melbourne Symphony Orchestra (MSO). This alliance brings together two world-class brands, both built on a passion for excellence with a discerning supporter base. The partnership sees that the Orchestra's conductors, soloists, musicians and production crew arrive safely and rested in state-of-the-art Mercedes-Benz vehicles. The Society for Australian-German Student Exchange (SAGSE) For over 20 years Mercedes-Benz Australia/Pacific has sponsored students through The Society of Australian-German Student Exchange providing young school students with the opportunity to live within a different culture and gain life learning experiences with a global outlook. Each year the company sponsors two high school students, one Australian to visit Germany and one German student to visit Australia.
Phạm Khoa Binh-F07_( S07-002) Trần Ngọc Long- F07_(S07-006) Nguyễn Hoàng Hải-F07_(F07-015) Home work: STEEPLED of MERCEDES-BENZ
Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patended in January 1886, and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles several years later.
POLITICAL n 1958, Mercedes-Benz entered into a distribution agreement with the Studebaker-Packard Corporation of South Bend, Indiana (USA), makers of Studebaker and Packard brand automobiles[4]. Under the deal, Studebaker would allow Mercedes-Benz access to its dealer network in the U.S., handle shipments of vehicles to the dealers, and in return, receive compensation for each car sold. Studebaker also was permitted to use the German automaker's name in its advertisements, which stressed Studebaker's quality over quantity. When Studebaker entered into informal discussions with Franco-American automaker Facel Vega about offering Facel Vega Excellence model in the United States, Mercedes-Benz objected to the proposal. Studebaker, which needed Mercedes-Benz distribution payments to help stem heavy losses, dropped further action on the plan. Mercedes-Benz maintained an office within the Studebaker works in South Bend from 1958 to 1963, when Studebaker's U.S. operations ceased. Many U.S Studebaker dealers converted to Mercedes-Benz dealerships at that time. When Studebaker closed its Canadian operation and left the automobile business in 1966, remaining Studebaker dealers had the option to convert their dealerships to Mercedes-Benz dealership agreements Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles - such as J.D. Power surveys, demonstrated a downturn in reputation in this criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J.D. Power. In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place, surpassing quality leader Toyota, and earning several awards for its models.[9] For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, now in fourth place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant. As of 2009, Consumer Reports of the United States has changed their reliability ratings for several Mercedes-Benz vehicles to "average", and are recommending the E-Class and the S-Class.
Next ECONOMIC In the United States, due to an inability to meet federal corporate average fuel economy regulations, Mercedes-Benz was fined a record US$30.66 million in 2009. Certain Mercedes-Benz cars including the S550, C63 AMG, and SLK55 AMG sold in the United States also face an additional gas guzzler tax. In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels, with 181 g and 188 g of CO2 emitted per km, respectively. TECHNOLOGY Current model range Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.
Next LEGAL The newly created automobile company, Mercedes-Benz also needed a new image symbolising its enterprise union. The iconic three-pointed star is pervasive and unmistakably recognised around the world. But its design has evolved in many ways since the two companies merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO. Their application was filed in the primary class of non-metallic building materials and provide a description that included, "automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles…" The drawing design Mercedes-Benz logo is a registered trademark at the USPTO, and owned by Daimler AG The design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points (Celestial bodies, natural phenomena, Geographical maps — Stars, comets), 2) Garlands, wreaths, bands, borders or frames made of plants (Plants — Decorations made of plants), and 3) Circular or elliptical seals (Heraldry, flags, crowns, crosses, arrows, and symbols — Seals). Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company's legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, "having been used in the business of the applicant's predecessors and in the business of applicant, continuously since the following dates. The word Mercedes since December 1900; the word Benz since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909." In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926. U.S. trademark registration was granted on 28 July 1931. Its current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany.[3] Mercedes-Benz is currently owned by Daimler AG in Germany.
ENVIRONMENTAL Mercedes-Benz is the only brand in the world to have met the ISO’s exacting environmental standarAs we search for solutions to our future energy needs, carbon emissions, global warming, industrial toxins, and disease, it is clear that keeping the balance between technological development and environmental protection has never been harder. Nanoscale materials, only millionths of a millimetre in size, may offer solutions to our biggest problems. However, care is needed as these new ‘nanoparticles’ are largely untested, are (literally) unique on an atomic scale, and we have little or no historical data to guide assumptions regarding the possible risks. Using highly accurate supercomputer simulations, Dr Amanda Barnard's research focuses on predicting the environmental stability of nanoparticles, to understand how these tiny artificial pieces of matter interact with natural ecosystems. Dr Amanda Barnard is an internationally reknown scientist, with many years experience in predicting the properties of dozens of different nanoparticles. Her ground-breaking theoretical models can see a path through the complexity of this problem, and investigate situations that experiments cannot. As more and more nanoparticles are produced in laboratories, and introduced into everyday products, Dr Barnard’s predictive model will be in great demand, but priority number one is to understand what happens when nanoparticles are exposed to our most precious resources, air and water.
Next SOSIO CULTURAL Mercedes-Benz Australia/Pacific passionately believes in the importance of corporate social responsibility immersing itself in the community through various arts, social and cultural initiatives including: Australia Business Arts Foundation (AbaF) The Australia Business Arts Foundation is a company of the Australian Government established to support the arts through the private sector. Through its membership with AbaF, Mercedes-Benz Australia/Pacific assists in strengthening and nurturing various arts initiatives. Committee for Melbourne As a member of the Committee for Melbourne, Mercedes-Benz Australia/Pacific is part of a network of 170 organisations from the highest levels of the business sector, as well as science, academia, community and government, which work to enhance the city’s liveability, ensure its global relevance and encourage a competitive and innovative business culture. Melbourne String Ensemble (MSE) Mercedes-Benz Australia/Pacific has assumed its role as principal sponsor of the Melbourne String Ensemble for the past 24 years. The MSE, formed in 1985, is a dynamic and exciting orchestra of secondary and tertiary students which places importance on developing the ensemble and musical leadership skills of its members. The orchestra performs in an annual subscription concert series and for major community occasions and events, including participating in charity concerts overseas. Melbourne Symphony Orchestra (MSO) Mercedes-Benz Australia/Pacific is the official automotive partner of the Melbourne Symphony Orchestra (MSO). This alliance brings together two world-class brands, both built on a passion for excellence with a discerning supporter base. The partnership sees that the Orchestra's conductors, soloists, musicians and production crew arrive safely and rested in state-of-the-art Mercedes-Benz vehicles. The Society for Australian-German Student Exchange (SAGSE) For over 20 years Mercedes-Benz Australia/Pacific has sponsored students through The Society of Australian-German Student Exchange providing young school students with the opportunity to live within a different culture and gain life learning experiences with a global outlook. Each year the company sponsors two high school students, one Australian to visit Germany and one German student to visit Australia.
Vinamilk is a nutrition company that was established in 1976, and has a great development until now
Social: Understanding demand of using natural nutrition products, Vinamilk brings their products to consumers. Vinamilk ‘s commitment of their products, which are advertised making from 100% natural materials, effects on customer’s psychology. Moreover, because of their long develope historical, advertising media and charity activities, Vinamilk has the trust of people to use their products
Technology: The technology factor is the main effect to the quality of Vinamilk’s products. Vinamilk’s factories are equipped with modern production lines. They automatically work. Vinamilk keep their products clean from the begining to the end.
Economic: # Compliance with laws: - Ensure that the reported data, which is provide to the government, is accurate, truthful, completed and timely - Actively participate in programs launched by the government to stabilize and develope economic - Implement tax obligations # Economic development in local: In localities where Vinamilk has the production and business, Vinamilk aims to mount between the scaling operation with the development of the local economy: - Investment in facilities, contribute to building of infrastructure in the area. - create jobs, training job for the workforce of local
Environment: As a producer, Vinamilk always aware that any production activities which also impacts on the environment. So they always try to find solutions that minimize negative environmental impact and find effective ways to use resources and energy. All solutions are oriented to the main purpose: effectively use the inputs (materials, energy, water) and control the outputs to minimize the impact on the environment.
Political: Vinamilk has impressive growth in recent times, becoming one of the largest enterprises in Vietnam and is attempting to conquer international markets with the goal of becoming one of the 50 largest dairy businesses global. And clearly, the growth of the company is always proportional to the impact on society, especially in Vietnam. Vinamilk define business rules are inextricably linked between business objectives with social responsibility
Legal: . Vinamilk always obeys to the policy of food safety. For example, Vinamilk commit that their products never have melamine – a poison chemical
Ethical: -Give milk for free: “The Vietnam Milk Fund”: Every year, Vietnam Milk Fund organizations donated milk to the poor children in remote areas, the children at the center of social. In the past 5 years, the practical activities of the Foundation has brought many opportunities for children with bad living conditions across the country to drink milk and it really brings a great sense . -Vinamilk Scholarship: Scholarship Fund "Vinamilk – Nurturing Vietnamese young talent" originated in 2003. The aim of this fund is encourage elementary student across country to study hard. In 2013, Vinamilk gave 1000 scholarships, which is about 1 million VND
- Consumer protection: Vettel always interested in security features, they always have access to the account for each customer using the service, which is essential because it ensures the safety and peace of mind when used.
- Environmental regulations: viettel always meet the needs of customers, and the environment is equally important. viettel nationwide coverage from the implementation of rural and mountainous areas to ensure they always get the best network quality.
- contract law: companies should give employees under the law, so that employees will feel secure and positive work regulations
- Trade union: Like other companies, they care about the lives of staff such as remuneration policy, health care, birthday, organizing the staff to go out on occasions. Such staff will close more
- government enterprise: to lead the best company, the CEO should set targets for staff to follow prosper and attract customers increase profitability
· Social - Income distribution is an important process in the preparation of each company, it helps promote the production process to serve the consumer. want higher effective income, Canon should work distribution plaques to easily manage, distribute and employees under the production department, tightening spending to the highest income. - Social mobility: the growing social Viettel has succeeded in branding the mobile network, and connect people across the country with the lowest cost and promotion - Lifestyle changes: customer demand huge viettel understand customer psychology and constantly updated information and latest products to serve them, or more typically the first number of mobile subscribers - labor: the labor force is viettel installation team and repair skilled long time. - Education: viettel have handbook for the customer, or client made easy posters who know more about the features and services of Viettel. - Fashion: changing their appearance and start catching color for sales staff will demonstrate professionalism in their work to customers see the credibility and reliability when jumping to viettel. -
STEEPLE Analysis Report
ReplyDeleteGroup member :Tran Huy Quang ( F07 – 048 )
Ha Tuan Thanh ( F06 – 133 )
Do Phuong Thao ( F07 - 054
Dao Viet Quynh Trang ( F07 – 062 )
Nguyen My LInh ( F07 – 025 )
Class Code : F07
STEEPLE Analysis about Toyota Co.Ltd
Social : Toyota provides automobiles and vehicles to helps people to travel from place to place. They also have a strict regulations with the employees so that the working quality has to be perfect.
Technology : Toyota focus on research newer technologies and add it to their upcoming products , by finding the latest products with the cheapest price as possible , Toyota saves up the government spending.Also , they always bring up with new inventions and
Economic : Producing product with high quantity, Toyota reaches the economies of scale. Not only providing a large amount of product to consumers but also gaining profit for themselves and for the government. Toyota also enables the customers to purchase on account with people who don’t have much money . Importing product to other countries also bring tax to Toyota.
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ReplyDeleteEnvironment : Beside the industrialized producing of automobile , Toyota also concern about protecting the environment , by recycling old parts into new ones and minimize industrial wastes , they save the environment and helps prevent global warming of industrial emissions .
Political : Toyota must be obliged to register their business . After they do , the company’s authority will not be limited since they have paid tax for the government periodically . Toyota often recruit employees to work in their factories to reduce unemployment .
Legal : The company focus on . Toyota have to carefully concern about environment regulations in order to protect the environment . Contract laws are also concerned to ensure that employees are received full standards such as salary , days of….The product also be guaranteed with lifetime years to bring the best benefits to customers
Ethical : Toyota’s reputation is highly regarded as one of the most popular company in producing automobile , along with the reputation there is the quality in their products . Not only products are well-designed and optimized with the latest features , Toyota also has the best cusomers care service in order to please them , from then , they will give feedbacks to them so that they can improve their service better
group members:
ReplyDelete1.Nguyen Dang Ngoc ( F07- 039)
2.Pham Tien Dat ( F07-007)
3.Le Ngoc Phuong ( F07-043)
4.Phan Ngoc Lan Phuong ( F07-044)
Homework 1:
FPT-a famous technology company, is a typical example about legal economic company in Vietnam, because of those reasons:
- Consumer protection: FPT knows that, security is one of the most important things consumers care about, because nowadays, many people keep their secret information very carefully, so they want a method to help them do that. So FPT provide some ways to protect users information, for instance, they don’t let anyone access owners account without permission.
- Environment regulations: Nowadays, everybody cares about the environment and the effect of a company to it. FPT teaches how to protect the environment in their university, and also compete in many activities to make the world environment better, like protect the Water by UNICEF (http://25.fpt.com.vn/tin-tuc/doi-song/2013/04/fpt-huong-ung-nhieu-hoat-dong-bao-ve-nguon-nuoc/)
- Employment laws: The success of a company related to the satisfactory of employee, so that FPT focus on employment laws. They make the laws for all members of company, the staff can talk and discuss with director equally. No one, including owners and director, can deny the employment laws.
- Contract laws: If a company care about contract and makes it clearly, the staffs will do everything to help that company development. The contract laws of FPT Company are very good, because they always give good clients good offers to improve their enthusiam.
- Trade unions: Like many companies, FPT have trade unions. The trade unions care about how employee live, work, their health etc., so FPT build a large and firm trade unions to improve employee’s spirits.
- Corporate Governments: To control a big company, the leader must use a useful strategy to help their mission prosper, so a factory must choose the best and logical boss. FPT manages their company by using the best leader by many special methods, and now they have one of the best CEO in Vietnam.
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ReplyDeleteHomework 2:
Attack of STEEPLE to Apple company.
1. Social
There are many factors which affect the development of Apple.
- Income Distribution: Apple also influenced by income distribution. For example, Apple stock price rallied to $602.50 on March 21 partly due to the the company's decision to spread some of its huge pile of cash ($97.6 billion in cash equivalent with no outstanding debt at the end of 2011) in the form of dividend and a share buyback program.
- Labor and Social mobility:
+ Labor : Apple located their factory in China, the reason is in China, manufacturers can mobilize thousands of workers to accomplish the change in one night, and an abundant labor supply allows the factory can increase or decrease capacity quickly. In the United States, no factory could hire 250,000 workers worked day and night.
+ Social mobility: Based on the influence of movement of society, people needs increasing, so that is the foundation of Apple ad campaign. it has succeeded at cultivating a brand to which we feel positive emotional attachment.
- Life style changes : When people change their style, that means they want something new. Apple was appeared it and they try to provide new products once a year.
- Entrepreneurial spirit : Steve Jobs, who had a huge influence to Apple company, as well as the man who saved Apple from bankruptcy. He had a never die passion with Apple until he passed over and his passion became the growth engine of Apple.
- Education :based on the hoping to bridge the gap between technology and learning for decades, Apple created IBooks Author, which allows you to create your own books. Moreover,they provide many applications can help you study.
- Fashion/hypes: fashion change day by day, and Apple need to change their products day by day too. For instance, they created many versions of Iphone in order to satisfy customers and catch trends of technology.
2. Technology:
- Industry focuses on technological effort: Many companies try very hard to focus on the effort to help improve the innovation. Apple try to improve from their Iphone 2 to Iphone 6 now, all of their industryvwork very hard to change people mind about smartphone.
- New inventions and development: All companies need the new inventions to satisfy the customers, who always want new things. Every year, Apple shows 1 new Iphone, maybe Ipad to people all around the world to let them see the innovation of technology.
- Energy cost and use: People now care about how much energy and how the company use it. apple is using both people and auto merchanical for work, it helps them saves money but still has good products.
- IT: With the development of technology, uses alwalys want sone softwares with faster speed and more useful. Apple knows that, each year they update their operation and fix mistake when they get report from customers.
- Internet: Internet is now known as the best way to connect people all around the world. Apple is now using Internet for sale and buy, for advertising and for investing; different from the past when they only use it for sale.
- Mobile technology: Mobile technology changes a lot in a period of time, it make Mobile companies must change their strategy. Apple changed people mind by Iphone 3, from that everybody knew what is a smartphone . And they improve that by update quality of material and configuration.
- Rate of technology transfer: That rate related to the development speed of a company. Apple transferred very fast from making laptop and mobiphone to laptop, tablet, smartphone and sound.
- Life cycle and speed of obsolescence: Long-life product is now focused on by customers Apple phone, have very long time to use although they always make a new phone per year, for example, iphone 4, which is produced for a longtime, now it still very fashionable and useful for customers.
continue 2...
ReplyDelete3. Economic:
- Economic growth: When economic growth, the living standard of people will increase. The huge money Apple earned depend on the demand of people using their product. Therefore, economic growth also has an impact to the revenue of Apple.
- Goverment spending : the main impact of government spending on Apple is a priority in the process of transporting products to the countries in the world. Transporting process is very important to the revenue Apple earned. For instace, Apple receives support from the Russian military in the transport of Iphone to Apple Store around the world.
- Taxation : Taxation has a large influence on the price of materials Apple used for their products, direct impact to the cost of products in every country, indirect impact to the revenue of Apple.
- Exchange rates: it has an indirect impact to products of Apple in different country. If the exchange rate increase or decrease, the cost of products also increase or decrease and it influent the total revenue of Apple.
- Interest rates and monetary policies: the monetary policies is the process management towards a desired interest rate in order to achieve the purpose of stability and economic growth - such as controlling inflation, maintaining stable exchange rate, achieving full employment or economic growth.
- Consumer confidence: Any companies will also need to have confidence from the consumer, not just Apple. When the customers believe in their company, they can consume a large number of products, create a large of revenue.
4. Environment:
- Natural resources: Natural resources are limited and depleted day by day. Therefore, the company has to make a plan of using natural resources. They need to calculate the amount of sources that they need to make the products and use it usefully instead of exploiting without planning. According to Apple, they are conscious of this problem so they try to take no more and less than they need and also produce more products with less materials.
- Global warming: Using a lot of energy and material is a part of contributing green house effect and global warming. Moreover, global warming leads to erratic climate, an increase in diseases, heatwaves, more natural disasters, and more dangerous effects on economy such as: employee, transport, quality of products.
In that case, Apple has found the way to use energy and material more effective which can solves this problem. Specifically, they are dropping the amount of carbon emissions per product which contributes the green house effect.
- Waste disposal/ Recycling: helps people to save the sources and protects the natural environment from wasted materials. In addition, it also has the benefit of economy in saving money. In this point, Apple has the Recycling Program in which they have found the efficient way to reuse or recycling electronic equipment and people may even get an Apple Store Gift Card for their own equipment.
- Carbon Foot Print: As people known, C02 is one of the main factors of greenhouse. Therefore, each company has to follow the strict standard on carbon to decline the effect on environment. For example, Apple uses a measurement standard to analysis and tests the carbon emissions through the life of the product. Moreover, in 2012, they have been decreased 3% of carbon emission in compare with 2011.
5. Political:
- Safety regulations: are created for the workers. It includes the rights of the workers to protect them from diseases, during the manufacturing process. It also helps the company to keep their workers in the best state and long time to do their work effectively. In Apple, they have the policy which provides the safety environment for the worker. Moreover, they also have the program which has the course to train the workers become more professional and know more about environment, health and safety.
continue 3...
ReplyDelete6. Legal:
- Environment regulations: Environment is one of the most concerned problems in the world - by everyone. Realizing this, Apple developed their product toward be friendly with environment. Greenhouse gas emissions have influence on climate change so with iPod touch, greenhouse gas emission I is reduced by setting stringent design-related goals for material and energy efficiency. Aluminum and other material are used to make iPod touch; it reduces energy consumed during production.
- Employment laws: Employees are important factor with a company because if a company wants to be successful, they need to have good workers so that satisfying employees is very vital. Apple does it well, they have training program to empower worker, employee work in safe environment and be treated fairly.
- Consumer protection: Customer is regard as key factor of success of company and apple understands this. They always protect customer’s right. With apple product, warrant period is 1 year. Customer can require replace or repair product if product is damaged or not meet standard.
- Corporate governance: A big company needs a mature boss to operating it in right way to achieve goals. Apple’s CEO with key leadership is people, strategy and execution make apple become a successful company.
7. Ethical:
- Reputation: Apple is a successful company with profit is 13, 9 billion dollars per year and having 14,800 employees in many countries. Every time apple launches a new product, there are many people queue in front of apple store to see, to buy it. This proves that apple is very famous. Its reputation force apple to ensure their quality of product and service because if they manufacture a bad product, people in the world will know it and they will lose their belief in apple and apple lost customer. Realizing this, apple launch products not only be appreciated about standard but also friendly with environment. In addition, apple employee has safety and professional working environment.
- Client confidentiality: Client confidentiality is very important when working with customer in all fields because customer want to make sure that their information will be kept in secret. Client confidential is not only a thing prove professionalism of a company but it is an effective way to gain customer belief. Security and privacy are basic to the design of all apple product and service, they encourage customer to use two-step verification to protect their apple Id account and information client store in device as well. Apple always ask customer whether they want to share personal information or not and if client change their mind later, they can stop sharing information with apple.
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteNAME: NGUYEN QUOC HIEP F07-019
ReplyDeleteNGUYEN CHI DUNG F07-009
NGUYEN THANH LONG F07-029
CLASS CODE: F07
HOME WORK:
ECONOMIC: One new research of Vinamilk show us the accumulated the export sales in 5 years from 2008 to 2012, the export growth of this company up to 62%. Vinamilk always in the top 100 strongest brands had voted by Ministry of Industry and Trade in 2006 and top 10 high quality products of Vietnam during 1995 to 2007. The government spending in here not much because this company not a state owner company. Nowadays, many milk companies have appear to competitive with Vinamilk, so the CEO must think and create more way to help their company can exist. Make more unemployment policy, full taxation to the government. Exchange rates come from US the most because inventors in US always want invest in Vinamilk. Vinamilk is leading Vietnam's dairy market, take 65% market share. Customers expect qualify products so the company have to research each customers to find what they really want.
TECHNOLOGY: Nowadays, Vinamilk have equipped with production lines UHT milk with modern equipment and advanced production technology. The company operates on an automated production lines, closed, from raw materials input to the products. Created the cold box 150 m3/each to preservation milk, bacterial centrifuge separation machine, pouring system, automatic LGV robot, Wamas warehouse management system integration and ERP systems management solutions to automate Tetra Plant Master have bring the convenient to the company.
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ReplyDeletePOLITICAL:
- Vietnam is a country with a stable political situation so it's very good conditions for development of Vinamilk.
- After joining the WTO, Vietnam's market is more open, which is very good condition to cooperate between Vinamilk and investors and other companies outside the region. The revenue, productivity and quality will also increase access by advanced technology and modern production lines.
- Beside that, it has a new challenge for Vinamilk, as will be stiff competition for domestic companies as well as international companies have the same business products.
- Government also offer a reasonable and incentives policies about land, production machinery and equipment imports in order to encourage further development of the company.
LEGAL:
- Vinamilk products are recognized by the government their product safety and good health of the customer. In the production process, the processing factory of Vinamilk also ensure that no pollution to the environment and health of the workers in the factory.
- Every year, Vinamilk pays full taxes to the government, always abide by all provisions of law and have legitimate competition with other companies.
ETHICAL:
- Reputation: After nearly 40 years of operation, Vinamilk has confirmed their name on the Vietnam market, we can see Vinamilk is a best milk company in Vietnam. The company's products are suitable for all ages, social classes, and consumers appreciate the quality and safety.
- Customer care services of Vinamilk are more complete. They are also a great philanthropist who contributed to the charity program number is not small.
- Social:
- Vietnam has a major population in about 87,84 Milions of people. That brings up to Vinamilk corporation a huge market to provide its products. Beside that, vietnamese people's exigency are bigger during the development of Vietnam's economy and social.
- People living in cities takes 30,6 % of population and the rest belongs to people in the countryside with 69.4%. It makes Vinamilk concern about countryside's market with retail stores and also they should produce products with suitable prices for different class.
- on the other hand, Vinamilk should look at age distribution, although vietnam is in the golden time of age with about 24% in age from 0-14, 70% of people in working age from 14-64 and 6% left is old people, they should produce the product for old people condition such as low sugar, not fat etc because since the amount of old people will increase in about a decade.
- Environment
- Vietnamese weather has advantage in breeding milkers, so Vinamilk corporation has invested and built up the most modern milker farm in Vietnam and also in Southeast Asia area. The farm has applied anti-heat technology, automatic waste cleaning system etc. Beside that, the farm also has high technology in waste disposal to protect the environment. The waste from cows and wastewater are collected and reuse for the meadow.
NAME: PHẠM NGUYỄN VÂN TRANG (F07_76)
ReplyDeleteCAO THỊ THÙY LINH
VŨ THỊ THANH HUYỀN (F07_73)
NGUYỄN THỊ THANH HUYỀN (F07_77)
VŨ THỊ THU HIỀN (F07_18)
HÀ KIM NGỌC (F07_38)
STEEPLE ANALYSIS
1. Social:
- Lotte is a huge whole has been on a lot of countries around the world. With the development and distribution of products such as food, candy, construction of major commercial centers, cinemas, entertainment, and tourism contributes to change lives and serve human life. In addition, the service quality of Lotte lot of satisfied customers, where the rise, promotion, economic exchange and improve quality of life.
2. Technology: Lotte has served many customers in areas including technology business services. Corporation High Technology LOTTE - HPT Vietnam is inherited company's brand reputation and LOTTE Center brand name companies in technology Vietnam market. The strength of the joint venture Corporation High Technology LOTTE - HPT Vietnam is specialized in providing and implementing core software applications in the field of finance and securities. Lotte has partnered with technology companies to create high-tech, innovative, high-value services and competitive pricing to market
3. Economy
- Economic growth: social more developing, people wishing to live more, need more services. Lotto group has a lot of services for human needs. People need the services of lotte, lotte need people to use their services. Economic growth has a huge impact on revenue of lotte, lotto revenue also affect economic
- Government spending and taxation: taxes have a big impact on the economy of the country. Lotte Group thrives so much to pay the tax, then the economy more developed country. Economic development, human needs the much needed services, the revenue impact of lotte.
- Exchange rates: In each country are different lotte services with different price, if rates increase, the cost reduction services also decreases with increasing. From which revenue is also affected by lotte.
- Consumer Confidence: lotte is reputable corporations. Consumer confidence is important in business. When consumer confidence in their company, the items consumed more. Sales revenue will increase
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ReplyDelete4. Environment:
Lottleria is restaurant chain belong to lottle Group; so, environment issues always have to take care of this problem. According to an interview on vnexpress, speaker of little confirmed that ‘the production process to ensure hygiene and safety’. Furthermore, the waste management system of them achieves European standards of quality. Nowadays, some staff into Lottle Mall changed their habit that use paper bag instead of plastic bag. They also encourage customers not to use disposable product and should goods which can be recycled. By the way, they will save the Earth by reducing almost emissions causing the greenhouse effect to the Environment.
5. Political:
Lotte always thinks about of opinion of people. The first thing is caring of what is the most important for people and want to bring products, or service to make their life more diversity and satisfy. Lotte never stop looking for special idea to release the best product and service. They always try their best to develop area of business and invest in global market. Lotte looks forward to value and the highest quality in any area of business as a slogan: '' Make the best product from the best element.
6. Legal
- Environment Regulations: Lotte company uses clean underground water system for employees ‘s daily life. Beside that, they also use modern sewerage system that is built like a tank is divided some cells. Therefore, It can help them separating different type of waste. In addition, 20% of the factory land is used for trees to ensure environmental hygiene.
- Employment Law: Lotte employees are entitled to preferential technical advantages including higher salaries, leave 7th and Sunday and holidays as prescribed by law, subsidized lunch, 24/7 care and health insurance total wage income.
7. Ethical
- Lotte is one of the 5 biggest Korean conglomerate and many branches in countries around the World. So, their staffs are really profession. All business activities may affect the reputation of the Lotte Group. For example, the ambiguity of goods in the supermarket or counterfeit goods at the Hello Kitty store in Lotte Centre also makes them faced to face with people in Vietnam.
Group members:
ReplyDeleteNguyễn Huy Dũng (F07-010)
Hà Huy Hoàng (F06-048)
Lê Công Huy (F06-055)
Homework:
Technology: Nowadays, social is developing, a series of modern technology products are launched to users. Apple is one of the leading in the new invention, the invention is IOS operating system. IOS which is the leading mobile device operating system in the world, is simple, powerful, and beautiful. Besides, Apple just released a new product iphone 6 with IOS 8. All products of Apple would not be the market-changing devices they are without it.Once a year, Apple launched a new technology product, it attracts the attention of people all over the world. Moreover, Apple not only has changed people’s perceptions about technology but also bring technology closer to the consumers.
Evironment: environment is a problem that a lot of companies are interested, they are always towards a better environment, without affecting climate. Their goal to power all Apple corporate offices entirely with energy from renewable sources include: solar, wind, micro‑hydro, and geothermal. Addition, the use renewable energywhich result in zero greenhouse gas emissions, and we're committed to keeping it that way.
Social:A few years ago, if users want to have a product in hand, users have to spend large sums of money to get it. Most of the apple products aimed at business people, they are people who can afford to pay a lot of money for an item. But today, Apple has changed the business strategy, instead of aimed at business people, apple aimed at young people, they are the preferred technology, love to explore new things. From there, owning an apple product line is no longer difficult, every time a new product, many people are willing to line up just for the night with the purpose of the first customers in the world to use new products . it is a good sign for apple company, because when it's their product lines or more prevalent, users are better known. Besides, those conveniences whichApple's product line is very useful to bring in the life of each person.
continue :
ReplyDeleteEthical: Talking about the technology's reputation, Apple always stood at the top. People in around the world have focused on the apple, show that the influence of the apple company.
Economic: total iPhone unit sales of apple increased from 1.000 in 2007 to almost 40.000 in 2012. The interest rate of apple in China amount 30.4% it more than the other company like Samsung is 11.3% and Lenovo is 18.5%.
Political: Apple is a member of American Chamber of Commerce (AMCHAM) EU. In March 2013 a website report that a total of $1,970,0000 had been by Apple on social in 2012. Social problems included Taxes, Education and Coppyright. In same time, the company also spent $620,929 on campaign donations to both Republican and Democrat candidates.
Legal: Apple factory in China are breaking the employee laws. The independent Fair Labor Association of China found that more than 50% of employees had worked 11 days or more without rest. And 43% reported witnessing an accident and workers were often denied pay for extra hours, and around 14% were likely to have worked unpaid time.
STEEPLE Analysis Report No.2
ReplyDeleteGroup member : Tran Huy Quang ( F07 – 048 )
Ha Tuan Thanh ( F06 – 133 )
Do Phuong Thao ( F07 - 054
Dao Viet Quynh Trang ( F07 – 062 )
Nguyen My LInh ( F07 – 025 )
Class Code : F07
STEEPLE Analysis about Tan Hiep Phat Co.Ltd ( producing soft drink and beverage )
Social : Invent and produce a new type of drink to meet the cusomer’s need . This also make the choice of drink for the customers become variety . Besides , there is a strict rules about keeping the production process clean in order not to bring harm to consumers , bringing out the best quality drink available to customers
Technology : By invest in producing and inventing new types of drink , Tan Hiep Phat refresh themselves with ideas every months to bring the best product to customers . With newer kinds and taste , consumers will be free to choose from a wide range of drinks.
Economic : Tan Hiep Phat reaches the economies of scale by balancing between producing and gaining profit . Not only providing a large amount of products to consumers but also gaining profit for themselves and for the government. Only charges a small amount of tax on each products but with the numbers of bottled soft drink , they will gain huge profit
Environment : Although having produced a large amount of drinks , Tan Hiep Phat also strict with themselves with the protection of the environment , by collecting their own produced bottle and convert it into new ones to save up resources for the country as well as handling chemical and wastes with care so that it wouldn’t pollute the environment
Political : Tan Hiep Phat is allowed to produce and sell product legally in Vietnam . Because of having tested and qualified as one of the best companies in producing healthy drink , the reputation of the company will became popular
Legal : Tan Hiep Phat ensure that all of their employees received the same benefits and the rights as the others . They also register their product and mark it as monopoly in Vietnam so that no one can copy their trademark without their permission
Ethical : All of the customers are treated with care . After buying their product , Tan Hiep Phat offer them to stay in touch with them and introduce them to other people , by that way , they can still protect the customers rights while making their brand more famous
Group member:
ReplyDeletePham Thi Phuong Thao ( F07-057)
Nguyen Thi Hai Yen ( F07-069)
Class : F07
HW1:
An example about a legal economic company in Vietnam: Bank for Investment and Development of Vietnam Insurance Joint Stock Corporation- BIC
Nowadays BIC is 1 in 10 of the non-life insurance market about original insurance and is one of the insurance companies with the fastest growth rate in the market. The company operates in the form of a unit member under the BIDV. Company office works closely with other insurance companies operating in VN and the group re-the leading international insurance to provide insurance products to customers. Combined with the advantages of BIDV’s extensive network of nearly 450 branch stores and transaction offices. BIDV Insurance Company has close ties with the insurance company in Vietnam and some leading reinsurance organizations, to provide insurance products to customers. Customers will have the opportunity to use the package of financial products including banking, securities, non-life insurance offered by the member units of the BIDV.The company has full liability for customers, suppliers, community. With a secure system, the company has maintained the trust and has been the customer's first choice.
HW2:Skinfood cosmetic company
Social:
Providing cosmetic and skin care cosmetics, suitable for all ages. Especially this cosmetics are derived from food safe for skin.
Technology:
Through many years of research, Skinfood constantly looking for the best foods for your skin. By careful research process, Skinfood offer high quality products. Moreover, there Skinfood cosmetic design, packaging design unique European style
Economic:
Manufacturing products in large quantities, so Skinfood meet the needs of customers. Skinfood DC not only popular in Korea but also exported to many countries around the basket. Therefore, giving the company the profit rule
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ReplyDeleteEnvironment:
Skinfood cosmetics is extracted from natural processes to produce no toxic chemicals harmful to the environment. In addition, the product's packaging made of paper, recyclable packaging, so it is environmentally friendly. Products of Skinfood say no to animal testing
Political: The company were organized inspection and monitoring the production process at a processing plant and store every year .To assess the quality of products, not only the company's experts involved but also have the appearance of top spa supervisors in the world, the expert members of the Institute of Medicine and abroadThe evaluation criteria include: no irritation, toxicity was minimal, and all products are derived from nature to ensure reliability and quality for customers.
Legal: The company regularly inspect factories in order to determine product safety and workers' rights. Next is packaging and shipping ,after that is selling. These checks are very important. it includes the participation of its certificate and the relevant agencies.
Ethics: Skinfood is always a benign cosmetic company,close to nature and environment. They has launched a campaign to bring products closer to customers as referrals, counseling, so customers can understand the company motto and can create a firm belief.
This comment has been removed by the author.
ReplyDeleteGroup member : Vu Thi Thu Hien ( F07-018)
ReplyDeletePham Nguyen Van Trang (F07-076)
Nguyen Thi Thanh Huyen (F07-077)
Vu Thi Thanh Huyen (F07-073)
Ha Kim Ngoc (F07-038)
Cao Thi Thuy Linh
Class Code : F07
STEEPLE Analysis about Vedan Co.Ltd ( producing soft drink and beverage )
Social : Produce a new type of seasoning to add into meals . This makes the company more famous and their product will be competitive with other large company . With the advantages of low price and high quality ,Vedan seasoning proving to be one of the best company that provides seasonings in Vietnam
Technology : Manufacture and producing process is highly concerned with modern technology and , Vedan not only just focusing on the quality but also how to make them with large quantities along with the cheapest price as possible .
Economic : Vedan Not only providing a large amount of products to consumers but also gaining profit for themselves and for the government. Only charges a small amount of tax on each products but with the numbers of bottled soft drink , they will gain huge profit
Environment : Using natural resources at a small amount , Vedan can make their company gain profit without making the resources depleted . At the best effort , their job is to invent for themselves a sources that can used in producing their product without polluting the environment or depleted it
Political : Vedan is a registered trademark in Vietnam . No others company can copy their brand nor their products , Vedan is also legally accepted to established factories in Vietnam without making any harm or inconvenience to the people around
Legal : Vedan has to concern about their activities . Their main priority is to keep the environment safe , as well as producing quality product so that it’s not bring harm to consumers
Ethical : Vedan consists of many managers and directors , with daily check up routine so that the manufacturing process is not wrong or illegal , since there is so many companies release industrial wastes nowadays , their job is to take the lead in clean industrial working
STEEPLE Analysis Report
ReplyDeleteName: Duong Vu DUc
Class Code : F07
Well sorry, not until 8 p.m that i come back home, so this work is later than the deadline
STEEPLE Analysis about The Body Shop International PLC
Social : This company provides beauty caring products such as make-up, cosmetic, naturally-scented soaps and lotions to help people to preserve the beauty, and develope it more natural. So that THe Body Shop has the strict rules about keeping the production process clean in order not to bring harm to consumers.
Technology : The Body Shop focus on research newer technologies to make their products more natural, environmental , by finding the latest products with the cheapest price as possible , The Body Shop buy from companies that generate electricity from renewable or low-carbon sources such as hydro and wind. All UK stores (and a significant proportion of European stores) are now supplied with electricity from cleaner, low-carbon sources. So they can decrease the total CO2 emissions from their operations. (Quoted From http://www.thebodyshop.co.uk/values/ProtectPlanet.aspx)
Economic : Producing product with high quantity, The Body Shop reaches the economies of scale. Providing a large amount of product to consumers, they have gained profit for themselves and for their charity to help children and against Animal Testing. Importing product to other countries also bring lots of money for them.
Environment :Like what i said in the TECHNOLOGY, the Body Shop focus on protecting environment and human right. So they make the target of reducing the waste from their operation. They have decreased the waste of electricity, the CO2 emission. THey minimise the use of water through low-flush toilets, metering and other devices. They've also formulated products that have minimal impact on the aquatic environment, like our Earth Lovers™ range.
Political : The Body Shop must be obliged to register their business . Because they are the Subsidiary of L'Oréal, they must give the part of their profit to their Parent Company. After they do , the parent company’s authority will not be limited since they have paid tax for the government periodically, so the Body shop won't be limited too.
Legal : The Body Shop have to carefully concern about Human Right regulations in order to protect the the consumers, so that their product won't be made a little harm. Contract laws are also concerned to ensure that employees are received full standards such as salary , days of….The product also be guaranteed with lifetime years to bring the best benefits to customers
(Quoted from Tran Huy Quang)
Ethical : The Body Shop’s reputation is highly regarded as one of the most popular company in producing Beauty Brand , along with the reputation there is the quality in their products . Not only products are well-designed and optimized with the latest features , The Body Shop also has the best customers care service in order to please them , from then , they will give feedbacks to them so that they can improve their service better (Quoted from Tran Huy Quang)
This comment has been removed by the author.
ReplyDeleteName: Đào Quang Hiếu (F05-071)
ReplyDeleteTạ Thị Kim Chi (F05-032)
Class code: F07
Homework
VASEP’s STEEPLE analysis:
- Social:
VASEP apply social and environmental standards in small-scale pangasius farms. They are required to comply with social standards in production. To improve the quality and prestige of Vietnam fish products and enhance export to global markets, many companies and fish farmers actively get to know and comply with international quality standards such as Global GAP, BMP, SQF 1000CM… And it is based on standards set by Pangasius Aquaculture Dialogue (PAD) and mainly focuses on three out of seven standards, including “legal framework”, “water pollution and waste management” and “social responsibility/user conflicts”.
VASEP want their seafood are high quality to become the top, so that VASEP stringent requirements in the stage of aquaculture seafood. They apply a full range of social norms on their products to protect health consciousness.
- Technology:
Technology is essential elements to VASEP. It is crucial production process, quality and quantity of goods produced. For example:
Can Tho is stepping up research and transfer of advanced technology in intensive aquaculture, producing disease-free seed. The city also plans to apply innovated technology in processing; ensure food safety and hygiene; build brand name for aquatic products and transfer modern technology in treating aquaculture waste.
- Economic:
Economic forces are the factors that help to determine the competitiveness of the environment in which the firm operates.
In 2013, seafood exporters will have to compete stronger with each other due to economic slowdown in key importing markets.
With the above conditions, VASEP encountered many disadvantages from the global crisis, but the competitiveness and position in the market is not going to slow down.
- Environment:
Environment is one indispensable element. VASEP should care about protecting environment when they discharge of wastes into the environment.
The seafood waste is also handling closely. They use them for agriculturebefore discharged water into the environment.
- Political:
VASEP is a voluntary organization of business processing operations and export of seafood from Vietnam, so it don’t relate to the Government. But also, it helps Government and traditional companies to export the seafood.
- Legislative:
VASEP must comply with international law if you want to export and trade on foreign markets.
“Members of our association export to global markets, such as the European Union and United States, where they comply with the some of the most stringent standards in the world for food safety and quality,” he said. “We applaud the legislation introduced by Sens. John McCain and Tom Coburn and suggest that any action that disregards the U.S.-Vietnam Bilateral Trade Agreement deserves to be repealed.”
VASEP comply with this to help them keep their reputation for safety and quality. So customers pay attention to cheap along with high quality and VASEP has been successful on the international market.
- Ethical:
VASEP is a voluntary organization, so VASEP ensure that the seafood product must be safety, healthy and high quality to use and the Vietnam seafood sompany as well as fisherman can have high profit.
GROUP MEMBER:
ReplyDelete- Nguyen Le Hien (F07-017)
- Pham Phuong Anh (F07-004)
- Nguyen Bao Minh (F07-036)
- Nguyen Bao Chau (F07-005)
- Nguyen Thu Trang (F07-063)
CLASS: F07
HOMEWORK:
SOCIAL: H&M is an abbreviation of the fashion company Hennes & Mauritz H & M Sweden AB is a line-oriented cheap fashion for women, men, teenagers and children. The brand collaborated with famous designers such as Karl Lagerfeld, Stella McCartney… History of H&M’s brand development and transformation of a garment shop become a global fashion brand. H&M is the first brand of the fashion influence and international prestige with reasonable prices for the majority of customers. H&M is compelling evidence in terms of business: entirely can create branded products are mass produced and not exclusive of, but still trendy and inexpensive.
TECHNOLOGY: The latest organic cotton market organize Textile Exchange, the H&M once again topped the list of the world's leading companies use certified organic cotton. With the increased use of organic cotton up to 29% in the last year, H&M maintained its top position. In 2013, 10.8% of H&M cotton used was certified organic - a continuous increased from10.8% to 7.8% in 2012. On the top of the annual ranking, H&M achieved of Textile Exchange in 2010 to 2011, and ranked second in 2012. All garments containing at least 50% certified organic cotton is clearly labeled with a label hanging sophistication.
ECONOMIC: In Switzerland, with minimum salary is 22francs/hour, the monthly salary for a 42 hours per week would be about 3,700 francs (about $ 4,200). In America, the current minimum salary is about $ 7.25/hour. Cheap price and trendy decision criteria bring H&M become business philosophy and growth. Thereby, it has gradually changed the nature of fashion in both the internal and external aspects. Almost products of H&M are quite cheap, on the other hand overseas export tax are more expensive.
Name: Dang Dinh An
ReplyDeleteSTEEPLE analysis:
Company: PepsiCo Vietnam
Social
• Vietnam is a young population country with about 90 million people. Vietnam is located in hot and humid climates. So, this is a large market and has a large number of customers. It creates favorable conditions for beverage and nutritional drinks of PepsiCo Vietnam.
• PepsiCo has many beverage products, energy drinks and nutritional drinks. It creates more choice for customers in different segments.
Political:
• Government encourages and creates advantage conditions for foreign companies to investing in Vietnam.
• Vietnam has an open policy for beverage production companies, no policy protection domestic goods with these products.
• Vietnam is a country peace and there is no political instability, conflict.
Economical:
• Taxes of beverage products are low level about 10%. It facilitates for PepsiCo invests in infrastructure companies, factories and product development.
• The average income for Vietnamese is about 2000$ a year. This is the average income level. With this income, customers buy and use easily the products of PepsiCo.
Technological:
• The rate of Internet users in Vietnam at a high level about 30.800.000 people (2012). Therefore, customers can approach easily the products of PepsiCo.
• Invest in high-tech machines to increase productivity. PepsiCo improve old products to attract potential customers and develop new products to expand the new market segment.
• Pepsi has media channels interaction. For example: Pepsi's fan page on Facebook currently has 8,181,075 subscribers to track information.
Environmental: Each country has its own rules and requirements for environmental protection. In Vietnam, the problem of industrial waste treatment is relatively good. PepsiCo understand the law on the protection of the business environment. The company can be assured with high technology in the beverage processing industry in their countries. In manufacturing, PepsiCo uses plastic bottles, glass for easy to re-use.
Legal: With the local law, Vietnamese government can control and check company’s activities. PepsiCo has to follow the law and the policies published by the government such as labor law, consumer law, and competition law, so on.
Ethical: PepsiCo sells good quality products to their customers. The company provides the best service to customers. Feedback from customers must be resolved quickly through the sales chain, websites, and hot lines. This creates a steady trust with customers.
(continued) POLITICAL: from 1 retailer of clothing for women, h & m has developed a global company providing for the whole family. H & M has carefully studied attention to foreign markets and to open more branches and outlets in many parts of the world. At the same time H & M has diversified its brand line to become the most trendy among young people and other age groups worldwide. Basic business concept of h & m is: "Fashion and quality at the best price". Working environment: H & M has created a work environment associated members, help support each other in their work. The company is also always interested members to create a safe working environment p, maximize their creative abilities. Compliance for safety: H & M is always the responsibility of those who contribute to the success of the company even though it is not the members of the company. Eastern time to ensure the human rights of workers are not violated, and it did so with the vendor's employees, partners and customers to cooperate.
ReplyDeleteENVIROMENT: H&M's markets are vast and popular around the world. The are a lot of stores in many countries above Asian and Europe, such as: China, Australia, America, France, Germany,… Otherwise, the main materials is organic cotton, no concern about the global warning because organic cotton have been made in a fresh environment. Materials save the energy and not affect to people health.
LEGAL: To be allowed to operate, H&M need to comply with environmental regulations such as waste treatment, environmental pollution. H&M is a famous brand in the world so when recruiting staff in a certain country, they need to follow the local labor law, social insurance, salary benefit. Summarily, they need to protect the rights of workers. In addition, they must comply with the law of consumer protection. Except the income of product, they must ensure the health and needs of consumer.
ETHICAL: H&M is one of the most valuable fashion brand in the world. They changed the fashion world. H&M makes many different choices about fashion for males, females, teenagers and children all over the world. They are highly appreciated about products, they always ensure quality of products. In addition, from the quality of clothes to spare parts, this has been chosen with great care and every little detail. Furthermore, H&M provides better customer service than another. They always acquire customers’ private opinion and help customers. They also slash prices as the holiday get closer and have many special gifts for customers…
Homework
ReplyDeleteGroup member : Nguyễn Ngọc Hà(F07-013)
Võ Hữu Huyên(F07-022)
Class Code : F07
STEEPLE Analysis about Steadler Co.Ltd ( producing stationery )
Social : Provide school supplies for schools , stationery for businesses , offices . Steadler becoming more and more famous thanks to their brands and their quality products.
Technology : Unlike any other companies , Steadler only focusing in improving the manufacturing process . Their product is invented and designed carefully before going into production. After that , only some types are invented , they interested in producing same type product rather than new products
Economic : Steadler gains profit mainly from the tax of their supplies , they provide stationeries for the society in exchange of profit and fame .
Environment : Wise choice in selecting resources can reduce the amount of used resources , that’s what Steadler always wanted to do , they produce their product with a low price but also protect the environment
Political : Ever since Steadler appears in the market , its brand is prove because of their high-salary employment , along with their stance in the politics . Lots of good recommendations has been awarded for their kindness to their employees
Legal : Steadler has always prove to be the number 1 because of it’s brands and quality . Since it’s a registered trademark , Steadler has full authority to export or import their product to other countries
Viettel Vietnam
ReplyDeleteSocial : This company have a lot of service like telecommunications service providers, transmission, postage, financial investments, communication, foreign investment. In Vietnam, this company focus on communication to provices phone network and internet with good quality
Technology : In recent years, the company Viettel has constantly introduced to the market new technologies, especially 3G, 4G. These new technologies have helped the company improve the quality and expand the market
Economic: in the past 5 years, Viettel's revenue increased 52 times compared with the previous year because they build a largest system of Vietnam telecom, besides Viettel's total debt decreased over the years.
Environment: Viettel is a state-owner company so the state creating conditions for innovation and development to match the trend development of the country .But there are also the competition of big companies such as mobilephone or VINAPHONE, ....
Political : trend of international integration makes the company have more opportunities to join the international market.
Legal : Company work under the direction and management of the provision of legal clarity. The change in management in telecom are also impact negatively on the business process of viettel
DO LE TRA GIANG - F07
ReplyDeleteCoca-Cola Corporation
Coca-Cola is he world's largest beverage company and marketer of soft drinks. Nowaday, Coca-Cola is consumed more than 600 million times per day throughout the world and it’s always looking for new markets to develop a strong brand in the worldwide. Products are sold through bottlers, fountain wholesalers and distributors around the globe.
In the economic field: The Coca-Cola company is used the franchising. Franchising is one of the most important ways of running modern business organisations. For example, in UK Coca-Cola and Schweppes Beverages Ltd is the company that holds the GB franchise with six bottling/canning plants. The franchisee will have the exclusive right to bottle and distributed widely across the country. From that, it helps expand the product effectively while still can maintain the legitimacy of the legal and political aspects. The classic Coca-Cola drink including water and a mixture of sugar, caramel, phosphoric acid,caffeine and natural flavourings. The exact combination of these flavourings is known mysteriously and comply with the health laws of the countries where it is made, sold and consumed.
On the other hand, Coca- Cola is refined with the highest standards by using equipment prescribed by coca-cola. Researchers take regularly for chemical analysis and regular inspections to ensure company standards of hygiene and quality of products. In addition, in the social field: widespread distribution company for some places such as supermarkets, sweetshops, restaurants, off-licences, pubs and bars. These outlets often sell Coca-Cola from vending machines and coolers which the franchisees must supply and service. And the other strange point is that creating a good relationship is at the centred of any successful business by sharing the values, build trust and provide mutual benefits for a wide range of consumers, customers and stakeholders, "Coca-Cola's other aims to implement its promise - to benefit and refresh everyone touched by its business. Take an example, In Africa, people only with a bottle of coca- cola, they can use the cap coca-cola to make call by tree phone to call relatives, friends and family without having to pay the cost of mobile phone. That helped for beverages coca growing more widespread and have more thousands of lovers.
In conlcusion, we can see is that the Coca-Cola company is still continuing to expand continuously to meet the needs of customers around the world.
This comment has been removed by the author.
ReplyDeleteECONOMIC
ReplyDeleteIn the United States, due to an inability to meet federal corporate average fuel economy regulations, Mercedes-Benz was fined a record US$30.66 million in 2009. Certain Mercedes-Benz cars including the S550, C63 AMG, and SLK55 AMG sold in the United States also face an additional gas guzzler tax.
In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels, with 181 g and 188 g of CO2 emitted per km, respectively.
TECHNOLOGY
Current model range
Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.
Passenger cars
LEGAL
ReplyDeleteThe newly created automobile company, Mercedes-Benz also needed a new image symbolising its enterprise union. The iconic three-pointed star is pervasive and unmistakably recognised around the world. But its design has evolved in many ways since the two companies merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO. Their application was filed in the primary class of non-metallic building materials and provide a description that included, "automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles…"
The drawing design Mercedes-Benz logo is a registered trademark at the USPTO, and owned by Daimler AG
The design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points (Celestial bodies, natural phenomena, Geographical maps — Stars, comets), 2) Garlands, wreaths, bands, borders or frames made of plants (Plants — Decorations made of plants), and 3) Circular or elliptical seals (Heraldry, flags, crowns, crosses, arrows, and symbols — Seals).
Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company's legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, "having been used in the business of the applicant's predecessors and in the business of applicant, continuously since the following dates. The word Mercedes since December 1900; the word Benz since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909." In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926.
U.S. trademark registration was granted on 28 July 1931. Its current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany.[3] Mercedes-Benz is currently owned by Daimler AG in Germany.
ENVIRONMENTAL
Mercedes-Benz is the only brand in the world to have met the ISO’s exacting environmental standarAs we search for solutions to our future energy needs, carbon emissions, global warming, industrial toxins, and disease, it is clear that keeping the balance between technological development and environmental protection has never been harder.
Nanoscale materials, only millionths of a millimetre in size, may offer solutions to our biggest problems. However, care is needed as these new ‘nanoparticles’ are largely untested, are (literally) unique on an atomic scale, and we have little or no historical data to guide assumptions regarding the possible risks.
Using highly accurate supercomputer simulations, Dr Amanda Barnard's research focuses on predicting the environmental stability of nanoparticles, to understand how these tiny artificial pieces of matter interact with natural ecosystems.
Dr Amanda Barnard is an internationally reknown scientist, with many years experience in predicting the properties of dozens of different nanoparticles. Her ground-breaking theoretical models can see a path through the complexity of this problem, and investigate situations that experiments cannot.
As more and more nanoparticles are produced in laboratories, and introduced into everyday products, Dr Barnard’s predictive model will be in great demand, but priority number one is to understand what happens when nanoparticles are exposed to our most precious resources, air and water.
SOSIO CULTURAL
ReplyDeleteMercedes-Benz Australia/Pacific passionately believes in the importance of corporate social responsibility immersing itself in the community through various arts, social and cultural initiatives including:
Australia Business Arts Foundation (AbaF)
The Australia Business Arts Foundation is a company of the Australian Government established to support the arts through the private sector. Through its membership with AbaF, Mercedes-Benz Australia/Pacific assists in strengthening and nurturing various arts initiatives.
Committee for Melbourne
As a member of the Committee for Melbourne, Mercedes-Benz Australia/Pacific is part of a network of 170 organisations from the highest levels of the business sector, as well as science, academia, community and government, which work to enhance the city’s liveability, ensure its global relevance and encourage a competitive and innovative business culture.
Melbourne String Ensemble (MSE)
Mercedes-Benz Australia/Pacific has assumed its role as principal sponsor of the Melbourne String Ensemble for the past 24 years. The MSE, formed in 1985, is a dynamic and exciting orchestra of secondary and tertiary students which places importance on developing the ensemble and musical leadership skills of its members. The orchestra performs in an annual subscription concert series and for major community occasions and events, including participating in charity concerts overseas.
Melbourne Symphony Orchestra (MSO)
Mercedes-Benz Australia/Pacific is the official automotive partner of the Melbourne Symphony Orchestra (MSO). This alliance brings together two world-class brands, both built on a passion for excellence with a discerning supporter base. The partnership sees that the Orchestra's conductors, soloists, musicians and production crew arrive safely and rested in state-of-the-art Mercedes-Benz vehicles.
The Society for Australian-German Student Exchange (SAGSE)
For over 20 years Mercedes-Benz Australia/Pacific has sponsored students through The Society of Australian-German Student Exchange providing young school students with the opportunity to live within a different culture and gain life learning experiences with a global outlook. Each year the company sponsors two high school students, one Australian to visit Germany and one German student to visit Australia.
rggrt
DeletePhạm Khoa Binh-F07_( S07-002)
ReplyDeleteTrần Ngọc Long- F07_(S07-006)
Nguyễn Hoàng Hải-F07_(F07-015)
Home work:
STEEPLED of MERCEDES-BENZ
Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patended in January 1886, and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles several years later.
POLITICAL
n 1958, Mercedes-Benz entered into a distribution agreement with the Studebaker-Packard Corporation of South Bend, Indiana (USA), makers of Studebaker and Packard brand automobiles[4]. Under the deal, Studebaker would allow Mercedes-Benz access to its dealer network in the U.S., handle shipments of vehicles to the dealers, and in return, receive compensation for each car sold. Studebaker also was permitted to use the German automaker's name in its advertisements, which stressed Studebaker's quality over quantity.
When Studebaker entered into informal discussions with Franco-American automaker Facel Vega about offering Facel Vega Excellence model in the United States, Mercedes-Benz objected to the proposal. Studebaker, which needed Mercedes-Benz distribution payments to help stem heavy losses, dropped further action on the plan.
Mercedes-Benz maintained an office within the Studebaker works in South Bend from 1958 to 1963, when Studebaker's U.S. operations ceased. Many U.S Studebaker dealers converted to Mercedes-Benz dealerships at that time. When Studebaker closed its Canadian operation and left the automobile business in 1966, remaining Studebaker dealers had the option to convert their dealerships to Mercedes-Benz dealership agreements
Since its inception, Mercedes-Benz had maintained a reputation for its quality and durability. Objective measures looking at passenger vehicles - such as J.D. Power surveys, demonstrated a downturn in reputation in this criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J.D. Power. In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place, surpassing quality leader Toyota, and earning several awards for its models.[9] For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, now in fourth place. On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes’ Sindelfingen, Germany assembly plant. As of 2009, Consumer Reports of the United States has changed their reliability ratings for several Mercedes-Benz vehicles to "average", and are recommending the E-Class and the S-Class.
Next
ReplyDeleteECONOMIC
In the United States, due to an inability to meet federal corporate average fuel economy regulations, Mercedes-Benz was fined a record US$30.66 million in 2009. Certain Mercedes-Benz cars including the S550, C63 AMG, and SLK55 AMG sold in the United States also face an additional gas guzzler tax.
In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels, with 181 g and 188 g of CO2 emitted per km, respectively.
TECHNOLOGY
Current model range
Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.
Next
ReplyDeleteLEGAL
The newly created automobile company, Mercedes-Benz also needed a new image symbolising its enterprise union. The iconic three-pointed star is pervasive and unmistakably recognised around the world. But its design has evolved in many ways since the two companies merged in 1926. One early logo was trademarked in the United States on Friday, 16 August 1929. An application was filed for Mercedes-Benz by Daimler-Benz Aktiengesellschaft of Berlin, Germany with the USPTO. Their application was filed in the primary class of non-metallic building materials and provide a description that included, "automotive vehicles, as follows: passenger cars and freight trucks; parts of and accessories to said vehicles…"
The drawing design Mercedes-Benz logo is a registered trademark at the USPTO, and owned by Daimler AG
The design of the Mercedes-Benz signature logo was described by the USPTO with three aspects, 1) Stars with three points (Celestial bodies, natural phenomena, Geographical maps — Stars, comets), 2) Garlands, wreaths, bands, borders or frames made of plants (Plants — Decorations made of plants), and 3) Circular or elliptical seals (Heraldry, flags, crowns, crosses, arrows, and symbols — Seals).
Daimler-Benz elaborates on their use of the new logo and its representations in their 1928 application. Based upon their description, it appears they combined design elements from each automobile company to create a new logo reflecting each company's legacy. They stated that the trademark was applied to goods in their business since October 1926 with the trademark, "having been used in the business of the applicant's predecessors and in the business of applicant, continuously since the following dates. The word Mercedes since December 1900; the word Benz since July 1896; the representation of a three-pointed star since 27 June 1909, the representation of a wreath of laurel since September, 1909." In their U.S. trademark application, Daimler-Benz stated that their trademark was registered in Germany on 28 August 1928 with an application date of 21 August 1926.
U.S. trademark registration was granted on 28 July 1931. Its current status is registered and renewed with the latest owner listed as Daimler AG of Stuttgart, Germany.[3] Mercedes-Benz is currently owned by Daimler AG in Germany.
ENVIRONMENTAL
Mercedes-Benz is the only brand in the world to have met the ISO’s exacting environmental standarAs we search for solutions to our future energy needs, carbon emissions, global warming, industrial toxins, and disease, it is clear that keeping the balance between technological development and environmental protection has never been harder.
Nanoscale materials, only millionths of a millimetre in size, may offer solutions to our biggest problems. However, care is needed as these new ‘nanoparticles’ are largely untested, are (literally) unique on an atomic scale, and we have little or no historical data to guide assumptions regarding the possible risks.
Using highly accurate supercomputer simulations, Dr Amanda Barnard's research focuses on predicting the environmental stability of nanoparticles, to understand how these tiny artificial pieces of matter interact with natural ecosystems.
Dr Amanda Barnard is an internationally reknown scientist, with many years experience in predicting the properties of dozens of different nanoparticles. Her ground-breaking theoretical models can see a path through the complexity of this problem, and investigate situations that experiments cannot.
As more and more nanoparticles are produced in laboratories, and introduced into everyday products, Dr Barnard’s predictive model will be in great demand, but priority number one is to understand what happens when nanoparticles are exposed to our most precious resources, air and water.
Next
ReplyDeleteSOSIO CULTURAL
Mercedes-Benz Australia/Pacific passionately believes in the importance of corporate social responsibility immersing itself in the community through various arts, social and cultural initiatives including:
Australia Business Arts Foundation (AbaF)
The Australia Business Arts Foundation is a company of the Australian Government established to support the arts through the private sector. Through its membership with AbaF, Mercedes-Benz Australia/Pacific assists in strengthening and nurturing various arts initiatives.
Committee for Melbourne
As a member of the Committee for Melbourne, Mercedes-Benz Australia/Pacific is part of a network of 170 organisations from the highest levels of the business sector, as well as science, academia, community and government, which work to enhance the city’s liveability, ensure its global relevance and encourage a competitive and innovative business culture.
Melbourne String Ensemble (MSE)
Mercedes-Benz Australia/Pacific has assumed its role as principal sponsor of the Melbourne String Ensemble for the past 24 years. The MSE, formed in 1985, is a dynamic and exciting orchestra of secondary and tertiary students which places importance on developing the ensemble and musical leadership skills of its members. The orchestra performs in an annual subscription concert series and for major community occasions and events, including participating in charity concerts overseas.
Melbourne Symphony Orchestra (MSO)
Mercedes-Benz Australia/Pacific is the official automotive partner of the Melbourne Symphony Orchestra (MSO). This alliance brings together two world-class brands, both built on a passion for excellence with a discerning supporter base. The partnership sees that the Orchestra's conductors, soloists, musicians and production crew arrive safely and rested in state-of-the-art Mercedes-Benz vehicles.
The Society for Australian-German Student Exchange (SAGSE)
For over 20 years Mercedes-Benz Australia/Pacific has sponsored students through The Society of Australian-German Student Exchange providing young school students with the opportunity to live within a different culture and gain life learning experiences with a global outlook. Each year the company sponsors two high school students, one Australian to visit Germany and one German student to visit Australia.
NAME: DAO KHANH LINH
ReplyDeleteID CODE: F06-071
CLASS: F07
STEEPLE ANALYSIS about VINAMILK.Co
Vinamilk is a nutrition company that was established in 1976, and has a great development until now
Social: Understanding demand of using natural nutrition products, Vinamilk brings their products to consumers. Vinamilk ‘s commitment of their products, which are advertised making from 100% natural materials, effects on customer’s psychology. Moreover, because of their long develope historical, advertising media and charity activities, Vinamilk has the trust of people to use their products
Technology: The technology factor is the main effect to the quality of Vinamilk’s products. Vinamilk’s factories are equipped with modern production lines. They automatically work. Vinamilk keep their products clean from the begining to the end.
Economic:
# Compliance with laws:
- Ensure that the reported data, which is provide to the government, is accurate, truthful, completed and timely
- Actively participate in programs launched by the government to stabilize and develope economic
- Implement tax obligations
# Economic development in local: In localities where Vinamilk has the production and business, Vinamilk aims to mount between the scaling operation with the development of the local economy:
- Investment in facilities, contribute to building of infrastructure in the area.
- create jobs, training job for the workforce of local
Environment: As a producer, Vinamilk always aware that any production activities which also impacts on the environment. So they always try to find solutions that minimize negative environmental impact and find effective ways to use resources and energy. All solutions are oriented to the main purpose: effectively use the inputs (materials, energy, water) and control the outputs to minimize the impact on the environment.
Political: Vinamilk has impressive growth in recent times, becoming one of the largest enterprises in Vietnam and is attempting to conquer international markets with the goal of becoming one of the 50 largest dairy businesses global. And clearly, the growth of the company is always proportional to the impact on society, especially in Vietnam. Vinamilk define business rules are inextricably linked between business objectives with social responsibility
Legal: . Vinamilk always obeys to the policy of food safety. For example, Vinamilk commit that their products never have melamine – a poison chemical
Ethical:
-Give milk for free: “The Vietnam Milk Fund”: Every year, Vietnam Milk Fund organizations donated milk to the poor children in remote areas, the children at the center of social. In the past 5 years, the practical activities of the Foundation has brought many opportunities for children with bad living conditions across the country to drink milk and it really brings a great sense .
-Vinamilk Scholarship: Scholarship Fund "Vinamilk – Nurturing Vietnamese young talent" originated in 2003. The aim of this fund is encourage elementary student across country to study hard. In 2013, Vinamilk gave 1000 scholarships, which is about 1 million VND
ReplyDeleteHomework:
1/ Steeple
· Legal Economic
- Consumer protection: Vettel always interested in security features, they always have access to the account for each customer using the service, which is essential because it ensures the safety and peace of mind when used.
- Environmental regulations: viettel always meet the needs of customers, and the environment is equally important. viettel nationwide coverage from the implementation of rural and mountainous areas to ensure they always get the best network quality.
- contract law: companies should give employees under the law, so that employees will feel secure and positive work regulations
- Trade union: Like other companies, they care about the lives of staff such as remuneration policy, health care, birthday, organizing the staff to go out on occasions. Such staff will close more
- government enterprise: to lead the best company, the CEO should set targets for staff to follow prosper and attract customers increase profitability
· Social
- Income distribution is an important process in the preparation of each company, it helps promote the production process to serve the consumer. want higher effective income, Canon should work distribution plaques to easily manage, distribute and employees under the production department, tightening spending to the highest income.
- Social mobility: the growing social Viettel has succeeded in branding the mobile network, and connect people across the country with the lowest cost and promotion
- Lifestyle changes: customer demand huge viettel understand customer psychology and constantly updated information and latest products to serve them, or more typically the first number of mobile subscribers
- labor: the labor force is viettel installation team and repair skilled long time.
- Education: viettel have handbook for the customer, or client made easy posters who know more about the features and services of Viettel.
- Fashion: changing their appearance and start catching color for sales staff will demonstrate professionalism in their work to customers see the credibility and reliability when jumping to viettel.
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