Please write your answers here in the following format:
NAME:
ID CODE:
CLASS CODE:
HOMEWORK ......
People with their names on the list should LIST & EXPLAIN TWO examples per item for all slides on CH2....
The rest one example for each item on the slides you worked as a group in class.
ALL HOMEWORK IS INDIVIDUAL!!!
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ReplyDeleteNAME: NGUYEN DANG NGOC
ReplyDeleteID CODE: F07-039
CLASS CODE:F07
Marketing homework:
1. Societal marketing concept:
Oriflamme: The cosmetic company, which is always at the forefront of the development of beauty products inspired by nature combined with advanced scientific applications. Oriflame is one of the industry's first company to oppose animal testing and undertake not to perform or require animal testing to prove safety and efficacy of any product or any component, at any stage of the product development process.
2. Customed centred:
Louis Vuitton: is a corporate and luxury fashion brands from France, based in Paris, France. They provided their customers with luxury goods like clothes,bags… They bring the confidence and pride to the customers when they use their products.
3. Competition centred:
Apple : is a multinational computer technology of the United States which has many products are favored by users all over the world. Their products always change year by year because of the completion with other technologies in order to attract costomers in era technology changes every day.
4. Relations marketing:
Google: is an Internet company based in the United States. The company's main product is the search engine Google, is widely regarded as useful search engine and the most powerful on the Internet. Their success base on the accurate providing to users.
5. Offensive marketing:
Castrol: is a British global brand of industrial and automotive lubricants offering a wide range of oils, greases and similar products for most lubrication applications. They make a lot of profit due to their brand and appropriate business strategy. Their brand was built base on quality of product, advertising strategies and becoming sponsor of many big events.
6. Orientations:
-Customers oriental: Vingroup is large private company in VietNam which aims to provide many different services to satisfy customers.
-Product Oriental : Samsung is technology company which care a lot about the quality and features of products before provide to the market.
- Sales Oriental : BigC is large supermarkets in Viet Nam which sold as much products from other companies as they can to gain profit.
-Production Oriental : NhaBe.Co is apparel company. Their products are manufactured in bulk to reduce prices of products supplied to the market.
NAME: PHAM TIEN DAT
ReplyDeleteID CODE: F07-007
CLASS CODE: F07
HOMEWORK:
Example:
1. Orientations.
- Customers orientation: Sen buffet, which collects information from customers and listed this. So they can provide what food customers want to eat.
-Product Orientation: Apple Inc., which care much about how good their phones can be.
- Sales orientation: Fivimart, a super market, which sold as much products from other companies as they can to gain profit.
-Production orientation: Viettien Company, which makes clothes, try to make as much as they can to decrease the value of a cloth they make, and they can sell many of their products.
2. Societal Marketing
- Google is a company which is not allows workers work in a terrible and harm environment, they care about staff’s family, their health and other things can help the workers do their job well and keep the environment clean.
3. Relations marketing
- Facebook: Try to connect as many people as they can, provide you a good environment that they can connect, communicate with others, and make them feel comfortable with suggestion: restaurant, food, pages etc. so many customers are using Facebook now.
4. Offensive marketing
- Microsoft is one of the best companies in technology. They make a large profit by offensive in technology software very soon, and then they create computer and console to make more profit. They make some operation like Windows 8 and Windows Phone for strategy in the future and quite success; nowadays, their product is famous all over the world, that’s a good result after what they did.
5. Competition centred:
- Apple which always is a biggest competitor of Samsung; they use many kind of marketing but most come from the users/ customers. Many users continue to introduce about Iphone and passively PR Apple product.
6. Customer centred:
- Vietinbank uses marketing by long-live relationship with customers to get more money from them. They let old-user send more and more money to help them make profit from that.
NAME: NGUYEN BAO MINH
ReplyDeleteID CODE: F07-036
CLASS CODE: F07
HOME WORK:
1, Orientations
-Marketing:+ Maritime bank, where have many service for the customers and sometime have product to protect customers money when they put in the bank.
+ HonDa, is the famous company have the trust of customers, they provice all products, service, processes to the customers and also make research from them.
- Sale: + Big C is the big market service many products of many big company, provice enough condition for the customers.
+ Metro also is one of two big market in Vietnam, forcus on what customers one and then find the inventors to provice those products for them.
- Production:+ Charles & Keith is a famous brand of clothes and accessories, they make in a safety systerm to make sure the products are good when come to the customers.
+ The FaceShop produce products for people health and skin, for example cosmetics around the world.
- Product: + Apple is a brand of smartphone, this product can demand anything that customers want in a smartphone.
+ KingSport provided many gym products which have good features and quality.
2. Societal Marketing:
- Vinamilk provided milk for customers in all ages, their enviroment in a farm with fresh milk from cow, they always care about the customers.
- Oriflame provided cosmetics and give many bonus gift to the customers who buy in the first time or many.
3. Relations marketing:
- Agribank is a bank focus on make many relationship with the customers, always make idea to care their customers.
- PEPSICO company make nutritional drink provided demand to the customers, they can trust and used it with no concerns.
4. Offensive marketing:
- Apple created many products in each debuted, because the products day by day perfect, it make customers believe and buy them.
- Canon created camera for photographer and many other, this brand so famous and expensive but people always want to buy them because it perfect.
5. Competition centred:
- Samsung focus on the customer who get a less income to created products to competititon with Apple.
- Nokia with Blackberry both are old brand , but always be enemy with cheap price and good systerm of smartphone.
6. Customer centred:
- VNPT always do their job in carrier customers their are god in criteria of this company.
- Apple also do it good, they research what people want and put all of it in a products to make them happy. Some time can have event for free gifts.
NAME: NGUYEN CHI DUNG
ReplyDeleteID CODE: F07-009
CLASS CODE: F07
Homework:
1.Market orientation: Heston Blumenthal restaurant and Mercedes.
- With Mercedes, they are not focused on the production models, but they collect the wishes and ideas of customer about the what is needed on the car. Same with that, Heston Blumenthal also put our customer at the top, collect the ideas to make the food better and more delicious.
2.Production orientation: Dolce & Gabbana and Levi’s.
- First, they put out the a product with low number, after the number of products sold and income customer comment, they make a strategy: if they see a good ability of product development, they will put out more and more that product, the price also slightly decrease to help people can buy.
3.Sales orientation: Best Buy and Best Seller.
- Two of company make a profit by focusing on persuasion of people to buy the products instead of understanding the customer needs. They use a lot of advertising and marketing to promote their products, Best Buy and Best Seller sell home appliances through adversting and they receive the profit each year.
4.Product orientation: Apple and LG
- The products of two companies are rated very high in quality and features. They launched a series of its outstanding design such as: CPU, VGA, Screen with 4K quality, smart watch…above all, they earned the hugde profit each year.
5.Relational marketing: multi-level marketing and Twitter.
- When someone buy a product or device from company, he/she introduce the features and functions for other. Continue that, it will have many people buy that product through the introduction of other people. We know Twitter is one of the largest social network in the word. Everyone can know each other through Twitter.
6.Societal marketing concept: Google and and Dell.
- Google is too popular search engine on the Internet. Google also produce computer, smartphone, tablet…and receive a lot of satisfaction from customer. Dell is the same, they produce and sale computer and laptop. On the other hand, two of companies facilitate employment for thousand of worker in the world.
7.Customer centred: Abbot and Hapro
- Here are two health care companies and nutrition for everyone. they always put customers' interests first and gather feedback through each product to the next product could be better.
8.Competion centred: HP and Apple
- Always had a fierce competition between companies, especially large companies around the world. HP is one of the largest companies in the production of computers and laptops. competition always takes place between HP to Dell, Asus, Acer .... The same is also competition between Samsung and Apple, the two biggest phone manufacturer in the world. They always find a way to rise above competition and lowered rival by the copyright.
9.Offensive marketing: Mc Donald and Honda.
- On the market, there are many firms with a product so the competition is an indispensable thing. McDonald's competes with KFC, Lotteria, BBQ, also with Honda is Yamaha. Suzuki. To be able to stand firm and earning profits, two companies had to set out the business strategy, marketing and advertising firm and continuous market.
NAME: NGUYEN THI HAI YEN
ReplyDeleteID CODE: F07-069
CLASS CODE: FO7
HOMEWORK
1.Market orientation.
A.Customer
Thai tuan’s textile company
The company serves ‘ao dai’ high and tunic fashion for vietnamese girls.The target customers are mainly female high school students.The company also provides rental sevices with the aim is to save money and time.
Macinstosh apple
Mac computer is one of the best product from the company.Through market research, Mac has created a portrait of the guy representing all the clients,a young street ang friendly boy.
B.Production
VINAMILK
This is a dairy company in Vietnam. Products are mainly fluid milk and milk powder.The company provides many choices of product,taste and packaging.They have many branches in provinces and city in vietnam.
Coca cola
The company provides carbonated water.This is one of the best beverage company in the world. Due to strict and tight privacy policies. It is a decisive factor affecting the long-term development of the company.
C.Sales
Tiffany&Co
The company sell high quality jewelrys. Each product carries unique and elegant beauty.The highest percentage shopping customers at aged 18- 24. The need for raw materials is one of the decisive factors in the development of the company
A limited liability company- BigC
The products include various kinds of goods, quality control and reasonable price. Marketing objects are mainly families living in Vietnam. Supermarkets often have promotions and discounts on products, they has commited not to raise the prices.The company is a successful cooperation between Casino and some companies in Vietnam.
D.Product
Ben Nge company
The traditional products of the company are all kinds of ball pens, stationery and school supplies. The products used in learning and working. Because of good quality so a lot of people who love and chose to use it.
FPT trading company
The company provides equipment and associate solutions. The main activity is produce and distribute technology products and telecommunication systems .Phones and tablets are the best selling products for vietnamese customers. Because of the common price, lots of options and reasonable features
continued...
ReplyDelete2. Five R’s of relationship marketing
Honda company
The company provides car and motorcycle for consumers in Vietnamese market. Motorcycle is always the best selling products of all time.With concise and meaningful message :”I love Vietnam”. It is those words that Honda Vietnam want to say to the customers. The company has always led to new products for customers, high standard, fashionable and reasonable price.
SM entertainment company
Company was founded in 1995 in South Korea. Product services include music and entertainment... The companies often admit and recruit people who has a passion for music, acting and performance. Through their training period, they can develop their talents and career as a singer, actor,actress, model.
3.Elements of offensive marketing.
McDonald’s
McD has officially announced the first choice of location in Ho Chi Minh City, Vietnam to conduct business. McD has selected locations that are outside the city center. They decided to focus on customers with a high income and car ownership. The target consumers are the middle class in society and maintain high product to compete with other company.
Highlands company
The products to serve are coffee drinks, cakes, sandwiches.Highlands devided to pursue a business strategy that open shop in office buildings, dating service throughout the day, it’s also include three meals : breakfast, lunch and dinner.
4. Societal marketing concept.
Skinfood company
The company established in 1962 in Korea.They mainly use natural ingredients .By the process of careful research and rigorous to select the best ingredients in the country and abroad.They are also against animal testing,do not use toxic chemicals affect the environment.
Innisfree company
Innifree is a cosmetic company .It was founded in 2000, in South Korea. Innisfree is always a benign cosmetic company, close to nature and environment. They have many products for people who love about safe,effective and new features.
5.Marketing orientation
Customer centred
Qb House
This is a barbershop .The company was founded in 1995 in japan. Haircut is only 10 minutes with 1000 yen and there is no accompanying services. The company has many branch stores in Hong Kong,Singapore, Taiwan. The company’s strategy is Blue ocean. The company’s success is due partly to affordable prices, only serve exactly one type of service,creating sense of security and trust for customers.
Competition cemtred
Apple
Apple is an American multinational computer technology corporatio. Apple products are highly responsible nature, reflecting the needs of the consumer.Through market research can clearly see that Apple and Samung confront each other on all fronts.
NAME: NGUYEN THI THANH HUYEN
ReplyDeleteID CODE: F07-077
CLASS CODE:F07
1 Orientations.
- Customers orientation: + Prudential Insurance where opinions are listened to for good customer service and efficiency
+ Thu Cuc salon is also an example of customer care through acquiring their opinions
- Sales orientation: + Big C or Metro supermarkets which provide the types of products that consumers need and every other picture and bring profit to investors
- Production orientation: + An Duong Home Centre is a company that sells furniture, they manufacture and supply a wide range of consumer goods
+ Thuong Dinh Footwear stores, which produce all kinds of shoes and are popular in Viet Nam
2 Societal Marketing.
Coke is produced brand popular beverage in the world, and have reasonable prices, the company has a huge consumer market. Any age, any time, any where, soft drinks are the preferred
3 Relations Marketing
online advertising youtube or any part of an online marketing plan for the long term, the whole world knows about and connect with each other through the network.
4 Offensive marketing
Apple is world famous company in technology. They've put a lot of modern technology products like the iphone, macbook, ipad, laptop, .. to everyone. Besides, Apple brought huge profits from their products
5 Competition centered:
HTC is the company for the introduction of technology applications on the phone, the computer .. They are always competing to be the center of technology by making high-tech products, modern, attract customers using
6 Customer centered:
Huawei is a provider of communication technology solutions and leading global news. And their business goals is always customer-centric and they have great sales
NAME: DAO QUANG HIEU
ReplyDeleteID CODE: F05-071
CLASS CODE: F05
HOMEWORK
1. Orientation:
- Market orientation: Desney and Amazon allway look to the customer’s need and want. They produce all product customer want and satisfied them by anyway.
- Sales orientation: Lotteria and KFC forcus and look to sell product. They have a menu of fast food and try to sell as much more they can. They also try to satisfied customer by good delivery and service.
- Production orientation: Ford Motor Company have the relatively inexpensive mass-produced car model. They focus very much on minimising production costs wherever possible.
- Product orientation: Coca-cola Inc. have a streng product “Coke” which is the most popular drink in the world. Their business focus on this product.
2.Relational marketing: Weibo is the best social network in China. Customer join weibo to brand awareness, some for brand image and others for closer relationship.
3.Societal marketing concept: The BODY Shop is a cosmetic company and only use vetgetables as materials in production. It against animal testing, protecting human rights and promoting commercialization.
4.Customer centred: Dell and Amazon
Their approach is to develop product then look to customers. They develop much more products to satisfied more and more customer. They choose the way: “Customer come first” for their business palnning and strategy.
5.Competition centred: Viettel and Honda
This is the 2 biggest company in 2 business industries in Vietnam. Viettel provides the the internet as well as phone services, competitors is Vietnamobile, MobiFone, Vinaphone,... Honda is a mator company which is popular in Vietnam, their products is about 65% of motors, competitors is Yamaha, Suzuki, Piaggio,..
6.Offensive marketing: BurgerKing and McDonal
In the fast food industry, there are many competiors and they need focus on a product is the main streng to competition. There is a Burger War in 1998, many burger restaurant created the advertising campaigns which BurgerKing and McDonal are in.
7. Unregulated market:
Unregulated market ( free market ) is a market systems whichs the cost and price are set by seller and buyers with no law, free or government policy. For examples, the Internet, People trade, engage in commerce, socially connect and yet there is ZERO Government interference.
NAME: DAO KHANH LINH
ReplyDeleteID CODE: F06-071
CLASS CODE: F07
HOMEWORK
Ex1: Orientation
-Market: TamLoan HairSalon and Tien Tattoo Studio provide customers their own personal products (hairstyle and tattoo)
-Production: Hermes and Elie Saab. These two companies creat very expensive and limited products. But they have good quality. Although they sell not much product, but the profits of each year are high
-Sales: These two fashion company have the same sale orientation. There products (clothes, shoes, bags,...) are basic, so they can go with everyone. And they also have sale programs during 4 seasons.
-Production: Vinamilk and Hong Ha Company. They have many types of products, which are useful for people, so we buy and use them everyday.
Ex2: Marketing Orientation
-Customer centred: Herbalife and Amway.
These two healthy company focus on customers' comments. So they can follow them to make their customers satisfy
-Competion centred: Vinaphone and Vietel.
These two telecommunication company always compete to each other. Almost their promotion program are at the same time.
(continued...)
ReplyDeleteEx3: Five R' of Relationship Marketing
- Chinsu Food: The first apparition of Chinsu Food is Chinsu soy sauce, in 2007, when Vietnamese customers are confused of 3mcpd soy sauce. Chinsu soy sauce was advertised " Soy sauce without 3mcpd". This message help Chinsu soy sauce become best seller, and help Chinsu Food become a favorite brand.
-Charles & Keith: This fashion company appeared in Vietnam some years ago, when customers felt bored with fake bags from China. C&K brought authentic products to them, with the acceptable prices so everyone can buy.
Name: Lê Ngọc Phương
ReplyDeleteCode: F07-043
Class: F07
Homework:
1/ Market Orientations:
- Customers: firstly, researching market to find the customers’ needs and wants. After that, providing services, products and arranging the process based on the results of market research.
Therefore, an example for this type of market orientations can be Vincom Mega Mall Royal City, Vincom Mega Mall Times City and more which belongs to Vingroup. These building are doing the business based on the needs of people for entertainment. They are providing the shopping center and many kinds of activities such as: swimming, bowling, snowboarding, and vinpearl aquarium.
- Production: these companies focus on the figures of the products and try to produce more and more products as possible. It has 4 main points: economies of scale, product, process and profit.
For instance, Clothes companies such as Nha Be garment joint-stock company, garment 10 company. These companies produce a large quantity of clothes at one time so they still earn their profit by selling a lot of clothes with the low price.
- Sales: It focuses on creating revenue based on 4 points: target market, product, process, profit.
Supermarkets are the simple example for this such as BigC, Fivimart, Intimex. The more products they sell, the more revenue they get. They make a small market which provides many kinds of products to attract customers.
- Product: This kind of market orientations focuses on the quality of products to get the profit that included 4 main points: products’ features, products’ processes, products’ quality, profit.
Samsung and Apple which are the technological companies can be the example for this. The reason for that is because they are careful in the process to investigate a new products with the high quality, new features that can be attracted by the customers.
2/
- Customer centered:
Trang Tien Plaza is a shopping centre which provides many brands and products to the customers. It also have many advertising on the newspapers and the beautiful placement.
- Competition centred:
VNPT is a Vietnam Posts and Telecommunications Group which provides telecommunications that helps connect people and people. However, it has to compete with others. Moreover, it has to update features and provide a good service to satisfy the customers. It also has the special discount program and short videos on TV to advertise the company.
3/ Relational Marketing: Personalization and differentiation
Instagram, which is an app on app store, is a kind of social networks. It helps people to connect with each other and provides a small society where people can sell or buy anything they like and find out many interesting places such as sightseeing, coffee shop or restaurant.
4/ Societal marketing concept:
Google is very famous for its searching tool. It is a company which provides services to satisfy customers and earns revenue based on that. Moreover, it is famous for its workers’ policy. It provides offices included many unique and modern features such as work, entertainment, investigation, and meeting.
5/ Offensive Marketing:
The Walt Disney Company was established in 1923. It is famous for its films and cartoons. It has a long history with many stories which shows its growth through the special timelines. It is successful and gets a lot of profits based on its business strategy and the unique name which is “Disney Land”. Nowadays, it becomes the most well-known company in Hollywood.
NAME: PHAN NGOC LAN PHUONG
ReplyDeleteID CODE: F07-044
CLASS CODE:F07
HOMEWORK
1. -Market orientation: Wm Morrison Supermarkets plc is the large chain of supermarket in United Kingdom, which provides many goods with cheap price and fresh guarantee. Besides, if customers don’t have time go to the supermarket, delivery service is always available even in busy times.
-Production orientation: GARCO10.,JSC is a garment company, they manufacture large quantities of product so price of products is reduced.
-Product orientation: Vertu is a British manufacturer and retailer of luxury mobile phone, their product are handcrafted from rare, exquisite and robust materials.
-Sales orientation: Intimex is a supermarket in Vietnam, they sell goods from many companies to gain profit.
2.Societal marketing concept: Facebook, an online social networking service, connect billion user in all over the world. They create a good work environment for employees to ensure that employees always feel comfortable .
3.Offensive marketing: McDonal’s corporation is the world’s largest chain of hambuger fast food restaurant, they serve million customers daily in over 100 countries . They promote company image through sponsoring sporting events, holding fundraising event.
4.Relational marketing: H&M is a Swedish multinational retail-clothing company , their customer is diverse from women, men to teenagers and children. Customers do not need to go store to buy products, online shopping and catalogue shopping are available on their website.
5.Competition centred: FPT is a multinational information technology company in Vietnam, they are active in different fields such as :software outsourcing, telecommunications, property, education and financial services. They always improve their service especially in telecom to attract customer in era of technology, everyone want to connect to the world everywhere.
6.Customer centred: IKEA, a Swedish company that design and sell furniture, appliances and home accessories .They publish annual catalogue to help people be easier in choosing and catching up with trend decoration, their products bring convenience and comfortableness to living space of customer.
NAME: NGUYEN HUY DUNG
ReplyDeleteID CODE: F07-010
CLASS CODE: F07
HOMEWORK:
1, Orientations:
- Marketing: + Agribank, where have many care service for the customers and there are many incentives for customers when they put money in the bank.
- Sale: + Lotte mart is big supermarket, and many products for customers.
- Production: + The Nivea produce products for people skin, for example perfume for men or women.
- Product: Audi is one of the famous car company in the world, customers are very satisfied when choose a car.
2, Societal Marketing:
- Friso is a famous brand milk, provide for babies and small children, they always put quality on top. Everyone like choosing frico.
3, Relational marketing:
- We know Facebook is one of the largest social network in the word. Everyone can know each other through Facebook. And then, someone want to buy something, they can search product on Facebook, they can introduce for their friends.
4, Offensive marketing:
- Audi is one of the largest automobile in the world, they launched a lot of luxury car, customers are very confident when buy a car.
5, Competition centred:
- Hyundai focus on the customer who get a less income to created products to competition with Audi.
6, Customer centred:
- Nowadays, fastfood is popular in the world, it help everybody save money,save times. KFC is one of the fastfood, there always provide the best service to customers
I POSTED AGAIN AS I DO NOT SEE THE POST I DID SUNDAY NIGHT. ( AROUND 10 PM )
ReplyDeleteNAME: NGUYEN BAO CHAU
STUDENT ID: F07-005
CLASS ID: F07
HOME WORK:
1. MARKET ORIENTATION
I choose Royal city and Vincom centre for examples. Because customer go to Royal city for shopping, watching movie and eating. In short, they spend free time for relaxing so the centre need to focus on Product and Service.
- product: customer want to buy quality products in accordance with their money so quality of the product should always be a priority issue.
- service: customer is king. Everyone wants to be cared when they’re shopping so customer service issues to be placed on top.
2. PRODUCTION ORIENTATION
I choose clothing stores for example. Zara, topshop, asos is brands which attract a lot of teenagers. It focus on economies of scale and profit. Clothes should be consumed so store could have profit.
3. SALE ORIENTATION
I choose coffee shop and bakery shop examples. Because it opens the shop to business so target market and profit are the matter of concern.
4. PRODUCT ORIENTATION
I choose Apple for an example. It focus on product features and product quality. Apple has its own operating system that the other company does not have the same so it makes the individual terms of both style and utility.
5. SOCIAL MARKETING CONCEPT
Insurance company such as Prudential
Society human welfare: For example social insurance will give the unemployed a monthly payment.
Consumer: insurance companies often have incentives such as it will texting congratulations and preparing gifts to customer in birthday. That services will attract customers and make them more satisfied.
Company: It always have a company to advertise their names and earning profits.
Hanoi French hospital
- It’s always welfare, ensure the health of the community
- It’s always profitable
- It’s always oriented to customers because of their health needs.
6. POISE
ReplyDelete- I choose Coca Cola for an example. First, they create the brand with the aim of bringing about profitable business. They always had plans to develop offensive. In addition Coca cola has integrated in the world so they always need to develop new strategies to attract customer. Eventually it always achieve result.
-I choose Shell company for an example. The company also established with the aim of achieving profit target. That company linkage between the national in the world so they always have to work together to develop new ways orientation. And now they have achieve good results and develop products.
7. RELATIONAL MARKETING
- Amway is a multi-brand sales. It has a lot of different items attract many sellers. They are divided according to the different levels. Sellers introduce their friends and relational to buy product then selling below their level. So much more development staff working under mastership.
- Vietcom bank is a bank that develop by customer's contribution. A bank's development rely on relationship with customer.
8. CUSTOMER CENTRED AND COMPETITION CENTED
Competition centred.
- Coca-cola and Pepsi are the competition centred. There is no change with similar tastes from past to present, they do not focus too much about product but they focus on competitor orientation and advertising campaign. They compete with each other in style, image, and advertising.
-/ Apple and Samsung are also a similar example. They compete with each other on the color style, size and shape. And in particular the new products are always launched at the same time. On interview or advertising, they always bring out the differences between these two brands.
Customer centred
-Such as Zara clothing brand. They focus on customer orientation and continuously create new designs and different style to serve customers. In addition they also marketing and advertising on their own website to serve online customers.
- Another example is moon cake of mid autumn. They focus on customer needs such as they buy for relatives donated, friends and other buy to burn incense. So they create different flavors, different wrapping to serve different demand.
NAME: NGUYEN THI THU THUY
ReplyDeleteID CODE: F05 - 209
CLASS CODE: F07
HOMEWORK:
1. Orientation:
- Customer orientation: FPT is the internet network brand in Vietnam. They always put the customer criteria up front.
- Production orientation: O'HUI largest cosmetics brand LG regular household care company. Their products are manufactured with the professional chain to meet customer needs.
- Sales orientation: Big C is largest market of Vietnam. Here offers full all the items and try to please the customer to bring profit to investors.
- Product orientation: Pepsico's beverage company whose products are popular beverage in the world. Provide products to meet the needs of the consumer preferences.
2. Relations marketing: Instagram is a social network helping people share pictures, video and information to people closer.
3. Societal marketing: Thai Duong company manufacturing textile bags with environmentally friendly production line professional.
4. Offensive marketing: Burger King is a joint venture nghieinh food chain serves fast food. They focus on producing well to serve the consumer.
5. Compitition centred: Reebook the company has the potential of sport shoes in the United States. Reebook and Nike are two competing brands and boost sales by giving athletes image as an avatar.
6. Customer centred: Energizer and Duracell batteries two firms familiar to everyone. Brand product development to meet consumer demand. Put the client-centered production.
NAME: NGUYEN QUOC HIEP
ReplyDeleteID CODE: F07-019
CLASS CODE: F07
HOME WORK:
1, Orientations
-Marketing:+ HSBC bank is an example of company have many service to customers: payment by credit card, online banking services, phone banking services, online transfer, opening account saving money and so on. Research customers to find what they want and then give it to them.
- Sale: + Big C is a big sales market in Vietnam, one of many famous company sale many products. Created many commitment to serve customers condition. Open many events such as by many give many, buy one products give two.
- Production:+ Fox-com is a company provided components for Apple, also provided projects, ideas, processes and software for many smartphone brand and some security company all over the world.
- Product: + Nokia is a smartphone brand, this brand life is very old, since 2000 with a mobiphone and then it rose to created a smartphone. This features and quality have bring Nokia into a high level.
2. Societal Marketing:
- TH true milk is a milk sale company, with the good condition and the trust of customers, this company have many advantages to sales. After soling all their products, they have profit and use a part of soling money for charity and volunteer organizations.
3. Relations marketing:
- Facebook is the biggest company and also organizations in the whole world. It provided all the daily information over the world for the customers who used it, have a relationship function to have the customers make many relations with people, company also the government.
4. Offensive marketing:
- Starbuck coffee shop have appearance a long time ago, the CEO always know how to understand the customers, to find what customers want they had created many research and make sure that can provided customers condition. Starbuck already have a stand in the marketing of the world.
5. Competition centered:
- Fox-com always focus on the customers, they don’t care who they provided and served, so two big brand smartphone are Apple and Samsung always compete by created perfect products to get the trust of customers from another.
6. Customer centered:
- Vietcombank is a commerical bank which understand and focus on the customers the most. This bank just success in open organize of familiars customers in 2014 at many city in Vietnam.
This comment has been removed by the author.
ReplyDeleteName: NGUYEN MY LINH
ReplyDeleteID CODE: F07- 025
CLASS CODE :F07
HOME WORK: MARKETING
1. Orientations :
- Marketing : ANZ is one of three first foreign banks are State Bank of Vietnam established licensed commercial bank with 100% foreign investment in Vietnam. Where have many care service for the customers and there are many incentives for customers when they put money in the bank. In addition, ANZ Vietnam plays a key role in the strategic areas of Super Group, connecting customers and markets in the region.
- Sales orientation: Tran Anh is one of the trading company dealing in electronic goods in Vietnam. After a while affirming names in the fields of business computer - components, digital entertainment equipment, office equipment, and Mobile, on 24/12/2009, Tran Anh has expanded into field of Electronics, Refrigeration, home appliances supermarket systems Electronics - Computers - Mobile. Supermarkets Electronics - Computers Tran Anh has ample space, booth decor scientists create favorable conditions for visiting clients and product selection.
- Production: Honda is one of the popular brands most popular in Asia, honda specialists focused on the industrial production of transport. The company has access to economies of scale. Each year, they produce new models. Honda's philosophy "is the guideline for all our actions to achieve this goal is based on respect for the individual and" Three fun "- Joy Sales, Buy Happiness and Joy Morning create ".
- Product : Sony is a consortium of information technology and electronics leading audiovisual.
Sony has invented, developed, produced and marketed the product line audio-visual electronic appliances. These products have changed the lifestyle of many people. For example "Walkman, digital cameras, flat screen TV Wega, Mavica cameras, Vaio laptop, Mini Disc player, Memory Stick IC, the Play Station video games, Play Station 2 and Play Station 3 is the future ".
2. Societal Marketing concept :
- Coca-cola is becoming a trend all over the word. It can hardly denied that most people know about this brand , or at least see its
3. Relational marketing :
- Facebook is a social networking website for free access by the company Facebook, Inc. executive and private ownership. Users can join networks organized under the city, workplace, school and region to connect and communicate with others. People can also make friends and send them messages, and update profile pages to inform your friends about its.
(continued...)
ReplyDelete4. Offensive marketing :
- TH true milk and Vinamilk : As a latecomer, but TH Milk resolve to attack the capital markets milk competitive with relatively large-scale projects. Because TH Milk products debuted not long, it is difficult to have official statistics on the business performance of the company. And so, to say TH Milk can be a rival of Vinamilk or do not need to consider other factors.
- First of all, in terms of cost, TH Milk Fresh milk is priced higher than Vinamilk, averaging 26,500 VND a whirlwind 4 boxes of 180 ml. Meanwhile, Vinamilk's price is 22,500 VND a whirlwind 4 boxes of 180 ml.
5. Competition centred:
- Coca-cola and Pepsi : The two "giants" soft drink Pepsi and Coca-Cola are always competitive opportunity to promote their brands in the global playing field and perhaps larger course "golden opportunity" World Cup 2014 can not be ignored . Coca-Cola has quickly become one of the 6 foot main sponsors of the World Cup, Coca-Cola has mapped out an aggressive advertising campaign. In addition to the funding for the 2014 World Cup, Coca-Cola was ready to pour $ 1 billion on advertising. Besides that, though not sponsor Pepsi's official World Cup 2014, Pepsi is still confidence to compete with Coca-Cola in advertising campaigns. Lessons from World Cup 2010 has shown that, thanks to "aggressive" spending for bold advertising campaign, Pepsi obtained results which are not inferior to rival Coca-Cola.
6. Customer centred :
- Vinaphone company providing information communications entertainment internet, general info . And traditional slogan "relentless outreach" of VinaPhone company went deep into the customer's mind. VinaPhone "always with you no matter where you are in" development commitment and outreach to help clients succeed wherever in customer arrived. VinaPhone will not only touch but also a bridge is a bridge sentiments of millions of customers.
NAME: NGUYEN THANH LONG
ReplyDeleteSTUDENT ID: F07-029
CLASS: F07
HOMEWORK:
1. Marketing orientations:
• Market orientation: Vinacafe is one of famous brand coffee name in Vietnam. They always provide the best coffee taste which suitable to Vietnamese people.
• Production orientation: Phuong Thao uniform company. This company provides a large amount of uniform for students from primary school to high school.
• Sales orientation: T-mart is kind of comerce system. There are many store in Vietnam to provide many kind of product such as food, wine, snack, etc.
• Product orientation: Zippo company concentrates in producing, designing many zippo lighters with many different outlook and good quality.
2. Customer centred:
Key travel is travel management company which always try to gain client's satisfaction with their service. They try to develop and grow up in the best way they can to provide the best thing to what client's needs.
3. Competition centred:
Honda motor company: every year, they manufacturing a major quantity of motor bike with different in design or price. Every product is changed and upgraded everytime or they also come up with whole brand new product. All because of gaining customer's attention or competing with other competitors in the market.
4. Relational marketing:
Facebook is social network community which connects many people all around the world. Because of that, it is a convinient place where advertising, trading, offering are all free.
5. Societal marketing concept:
Dutch lady milk: this company organised the education promotion programme raised funds and made donations for Vietnamese children who have poor living condition or bad education environment.
6. Offensive marketing:
Microsoft corporation bought Nokia Brand when they saw potential in mobile phone with Window operating system that they can compete with IOS or Android.
NAME: LE CONG HUY
ReplyDeleteSTUDENT ID: F06-055
CLASS: F07
HOMEWORK:
- Marketing orientation: Sen Buffet Restaurant, they always listen and collect the opinions from customers to creat menu.
-Production orientation: Adidas, a sporty fashion brand, they provide their customers with sporty goods like clothes, shoes, bags, ...They always bring the confidence and pride to the customers when they use their products.
- Sales orientation: Big C, a supermarket which sell a lot of products from other companies to gain profit
-Product orientation: Apple always provide their customers with high-quality products so they always gain high profit each year
- Relational Marketing: multi-level marketing, when someone buy a product from a company, they feel that this product is good and they present it to other. And then, a lot of people buy it by the same way
-Societal marketing concept: Google is too popular in Internet. When we want to find informations, pictures, or something we usually use google to search online. There are 2 versions for both computer and smartphone. Google has given customers satisfaction
-Customer centred: TH true milk is a milk company. They always consider the interests and health of customers is above all
-Competition Centred: Apple always provides us new product year by year because of the completion with other technologies in order to attract customers in era technology changes every day
-Offensive marketing: Mc Donald is a large fast-food company. They always understand the customers, know what the customers want and find the way to provide customers's condition
(continued...)
ReplyDelete6: Five R's of relationship Marketing
- Pepsico
Seize customer psychology, what kind of product they want
Pepsico always looking for innovative products. It develops products monopoly,
Keep long-term relationship with customers, for customers to try the product, then the product introduces a broad domestic and foreign
7: Elements of offensive marketing
- Nokia
P: Company have high profit
O : Attack the market strongly, products with various designs, products are produced continuously
I: The production line of modern, high-tech, export products abroad
S: Strategies to promote good products, many products appear in the media, such as; newspapers, radio, tv....
E:advertising strategy was successful products, customers believe in the product, the number of products sold
NAME : DO PHUONG THAO
ReplyDeleteID CODE : F07-054
CLASS CODE : F07
HOMEWORK
1. MARKETING ORIENTATION
- Customer orientation : Vinaphone
Talk about telecom communication, Vinaphone stands in the top 5 most popular corporations. They provide customers : Internet access, entertainment, general info, ulities, international roaming. Vinaphone set up affiliation in all over the country. As a result, they have a good customer care service.
- Production orientation : Honda
Honda is one of the most popular brands specialized in producing transportation industry. The company can reach the economies of scale. Yearly, Honda establishes many new models to meet all customer's need.
- Sale orientation : Amway Co.
This corporation is focusing on manufacturing daily products which is suitable for all types of consumers. They have large market size so they can make huge profit easily.
- Product orientation : Samsung
Samsung mainly focus on product. By improving product's feature and quality, they can attract many customers. Also, with Samsung, the process is very important.
2. SOCIETAL MARKETING : Facebook
For the company : Gain profits.
For the customer : Satisfy all the customer's demand with good service.
For society : Create a human welfare( society improves, communication ...)
3. RELATIONAL MARKETING : Coca cola
Coca cola is the best brand in soft drink industry. This corporation can manufacture products that meets all customer's wants, make them different from another.
4. OFFENSIVE MARKETING : Apple
Talk about one of the most luxury mobile phone in the world, an Iphone of the Apple brand stands in the top 3. By producing new model every years, improving product's feature and quality, seting up the suitable business, marketing strategies, customers always like choosing using Apple's product.
5. Competiton centered : KFC
KFC is a famous brand in fast food industry. Not only because this corporation has been established for long time but it is also famous for their new fresh menu every month, their marketing strategy... As a result, they have a steady standing in the customer's mind.
6. Customer centered : Viet Travel
Viet Travel is the most popular travel management company in Vietnam which is always try to gain the customer's satisfaction with their service. They use very good marketing strategy to attract more and more customer yearly.
Student’s name : TRAN HUY QUANG
ReplyDeleteID Code : F07 – 048
Class Code : F07
Customers Orientation :
Valve is the most powerful and famous company which is specialized in games and entertainment in the world . From each research , they can brings out good reccomendations for the creation of products
Production Orientation :
By making products which is suits the taste for most people and produce it with a large amount to reduce the price , McDonald’s can attract people to use their products more , also , the company can reach the scale of economies as well as gain profit
Sales Orientation : .
The purpose of Amway is to aim to potential market , which is usually considered as their marketing orientation . They spent less time improving the product
Product Orientation :.
Apple mainly focus on product , which is the centre of their marketing orientation. By improving product’s feature and quality , they can earn profits from it
Societal Marketing : Google
For the company : Gain profits from their product ( e.g : search engine , Youtube , Gmail ….)
For the customer : Satisfy their needs and wants , provide good services and high-quality product
For society : Create a human welfare( society improves , more convenient thanks to search engine ,
no longer have to send letters thanks to mail)
( continued ) Relational Marketing : Imagine when you go to a toy store to choose a toy for your children , but the variety of toys are too narrow . Maybe the children likes that type of toy but they don’t like the colors . That’s why Nerf’s aim is to satisfy the kids’ needs . They offer children to customize their own guns , from the body parts to the colors . What Nerf wants to do is to keep a long - term relationship with the customers base on their feedbacks , from that they will introduce Nerf to other people and so on .
ReplyDeleteSamsung Co.
Offensive : By producing new models every 6 months , Samsung always refresh themselves with new ideas and new products so that more and more people will use their products
Intergrated : Not only their products are sold with a large quantities , the price and quality has to be competitive with the others . Latest features and low price are Samsung’s aims to attract customers.
Strategic : Samsung focus on the process of producing new products base on the customer’s feedback in order to catch up with the customers’ latest trends
Effective : Samsung has success in becoming one of the top 3 most powerful electronics company in the world. Their goal is to always improving themselves and bringing upcoming ideas to reality
NAME: NGUYEN LE HIEN
ReplyDeleteID CODE: F07-017
CLASS CODE: F07
HOMEWORK:
1. Market orientation: Big C is an ideal shopping center for customers in Vietnam (it has over 50.000 items, ranging from fresh food to groceries, from clothing to furniture, everything they sell is cheap-priced. They ask customers’ opinion and serve all needs of them. They also have door-to-door delivery service.
2. Production orientation: Vinamilk is the largest company that producing milk in Viet Nam with 200 new products. For economies of scale, this company has extended three production factories and they got high profit.
3. Sales orientation: King Town Hotel concentrate on three target (investment in new equipment, expanding operation scale, working in association with the travel agency). They do not find out customers’ needs. Instead, they advertise on the media and obtain the profit.
4. Product orientation: Unilever Viet Nam Company is that they concentrate on personal care products. Distribution system of products comes up to standard: always present, available. The products always change to attract new buyers. The sales growth for these products is 20 – 25% every year.
5. Customer centred: HSBC customer service center always brings convenient banking services through some service channels to support customers’ needs in the best advantage.
6. Competition centred: Samsung is one of the best electronics company in the world. So they always try to keep up with their competitors about prices, copyright… And they always have the new change.
(continued) 7. Relational marketing: Zalo is one of the most common social media for young people and adults. We can download this on app store and try inviting one user to use this. Continue that, many people will know about this app. Zalo communicate the key messages and connect people in the quickest way. We also buy everything on zalo.
ReplyDelete8. Societal marketing concept: Coca-cola Beverage Company presented 250 set of chair and table (the gross value is 250 million) for Thuy Phuong primary school. This is one in a series of activities to support Vietnam's education at Coca-Cola Company.
9. Offensive marketing: BBQ is a famous fast food company. They get high profit from this business. They have many competitors, so they always know the way to strategic that attack the market of high quality with efficient strategies.
Student’s name : VO HUU HUYEN
ReplyDeleteID Code : F07 – 022
Class Code : F07
Customers Orientation :
Vinamilk is a famous brand of milk production in Vietnam , along with
producing original taste milk , they also collect customer's feedback
to invent new types of flavoured milk
Production Orientation :
By making products which is suits the taste for most people and
produce it with a large amount to reduce the price , KFC can reach the
scale of economies to balance between profit and product
Sales Orientation : .
The purpose of Oriflame is to aim to potential market , which is
usually considered as their marketing orientation . Normally , they
spent less time improving the product rather than the market
Product Orientation :.
ASUS's products are always competitive to other because of their
quality and features
Societal Marketing : Amazon.com
For the company : Making money from adverts and earned revenue
For the customer : Provide an online market to all buyers/sellers
For society : Create a human welfare( benefits for society , more
convenient to purchase/buy )
Relational Marketing : Harley - Davidson enables buyers to modify
their own automobiles
Offensive : Goes on the marketing with lots of model and price ,
Toyota gives a variety of choices to consumers
Strategic : Toyota focus on the process of producing new products
whenever there is a trends
Effective : Toyota has success in becoming one of the top 3 most
powerful automobile company in the world.
( continued...) 6: Five R's of relationship Marketing
ReplyDelete- Pepsico
Seize customer psychology, what kind of product they want
Pepsico always looking for innovative products. It develops products monopoly,
Keep long-term relationship with customers, for customers to try the product, then the product introduces a broad domestic and foreign
7: Elements of offensive marketing
- Nokia
P: Company have high profit
O : Attack the market strongly, products with various designs, products are produced continuously
I: The production line of modern, high-tech, export products abroad
S: Strategies to promote good products, many products appear in the media, such as; newspapers, radio, tv....
E:advertising strategy was successful products, customers believe in the product, the number of products sold increased
( continued...) 6: Five R's of relationship Marketing
ReplyDelete- Pepsico
Seize customer psychology, what kind of product they want
Pepsico always looking for innovative products. It develops products monopoly,
Keep long-term relationship with customers, for customers to try the product, then the product introduces a broad domestic and foreign
7: Elements of offensive marketing
- Nokia
P: Company have high profit
O : Attack the market strongly, products with various designs, products are produced continuously
I: The production line of modern, high-tech, export products abroad
S: Strategies to promote good products, many products appear in the media, such as; newspapers, radio, tv....
E:advertising strategy was successful products, customers believe in the product, the number of products sold increased
This comment has been removed by the author.
ReplyDelete( continued...) 6: Five R's of relationship Marketing
ReplyDelete- Pepsico
Seize customer psychology, what kind of product they want
Pepsico always looking for innovative products. It develops products monopoly,
Keep long-term relationship with customers, for customers to try the product, then the product introduces a broad domestic and foreign
7: Elements of offensive marketing
- Nokia
P: Company have high profit
O : Attack the market strongly, products with various designs, products are produced continuously
I: The production line of modern, high-tech, export products abroad
S: Strategies to promote good products, many products appear in the media, such as; newspapers, radio, tv....
E:advertising strategy was successful products, customers believe in the product, the number of products sold increased
NAME: Dinh Gia Trung
ReplyDeleteID CODE: F07-064
CLASS CODE: F07
HOMEWORK:
1. Marketing Orientations :
- Market orientation : Arsenal is one of famous Football Club in the world. They usually try to train their players in the best advantage and sale them at high prices.
- Production orientation : Converse, a fashion shoe brand. This company provides customers all around the world shoes with styles, high quality.
- Sale orientation : Fresh Garden bakery. They always sale their product with 50% price after 8 P.M.
- Product orientation : Hermès is one of the best famous fashion brand, always concentrates to make special bags with high quality.
2. Societal marketing concept : Chevrolet car company is willing to donate a car as a gift for players play in Manchester United FC.
3. Relational marketing : Facebook connects people together in quickest way. When we want to chat with friends, distant relatives, or see their photos, Facebook will support customers’ need in the best way. Moreover, everything on Facebook is free, consequently everyone can advertise, sale what they want without fee.
4. Offensive marketing : Saigon Tourist is the most popular travel company in Vietnam. This company has a good marketing system and they know what they know how to provide customers’ condition in the best way.
5. Competition centered : FIFA has been created by EA Sports for long time but this corporation still keep coming new generations of FIFA year by year to compete with other soccer games.
6. Customer centered : Zara fashion is a favorite brand of young people. They understand what teenagers think and satisfy teenagers’ demand. T-shirt, shirt, jean, shoes, etc, have different outlook, a lot of colors and especially is reasonable price.
5 : Societal marketing concept
ReplyDeleteFirefox software
Society ( human welfare)Satisfy the requirements of customers; fast web browsing, downloading software, photos, high security ....
Consumers ( want satisfaction ) firefox gives people more convenient, better looking information and connect people around the world.
Company ( profits ): revenue of the company increased, profits increase.
3: Customer
ReplyDeleteVietnam Technology and Telecommunication JSC ( VNTT)
VNTT company has customer centers offer services and products based on customer comments.
Sales methods:
Internet - packages with right price, suitable for all customer, high speed network.
Strategy: installing the free trial. After some time, the company is going recovered, clients evaluation of product. So, the service cheaper and faster web surfting.
4: sales
Merro trading joint stock company
Companies in the multi-level association of international sales.
The company's products include cosmetics, household products, health protection products.
Focus on potential markets and product number.
product quality to meet customer Demand moderate. The company has a high profit
Name: Pham Thi Phuong Thao
ReplyDeleteStudent ID: F07- 057
Class: F07
HOMEWORK
1 : Production orientations
Toyota car company
This company consensus on the idea of a product, so that the products suit everyone
Meet the customer demand about quality and right price
companies producing products in bulk, little models, so the price of the item is reduced
for the company: to achieve economic equilibrium, large number of products, higher profit.
2: Product
Hermes company
This is a French manufacturer, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear.
Focus on manufacturing processes, improve product quality.
High material, low quantity products, serving elite clients with very high prices.
Products bring high profits for the company.
( continued...) 6: Five R's of relationship Marketing
ReplyDelete- Pepsico
Seize customer psychology, what kind of product they want
Pepsico always looking for innovative products. It develops products monopoly,
Keep long-term relationship with customers, for customers to try the product, then the product introduces a broad domestic and foreign
7: Elements of offensive marketing
- Nokia
P: Company have high profit
O : Attack the market strongly, products with various designs, products are produced continuously
I: The production line of modern, high-tech, export products abroad
S: Strategies to promote good products, many products appear in the media, such as; newspapers, radio, tv....
E:advertising strategy was successful products, customers believe in the product, the number of products sold increased
NAME: VU THI THU HIEN
ReplyDeleteID CODE: F07-018
CLASS CODE:F07
1. Orientations:
- Market orientation.
Satisfaction of customers is very important to do business, therefore many companies always pay attention to the demand of customers. Gia Vien restaurant is a restaurant service of Trieu Nhat company where people can enjoy many delicious traditional foods of Viet Nam. It has beautiful space and the professional staff that makes the customer feel satisfy and comfortable. The manager always looks forward to the comment of customers about foods ,service and space of restaurant to improve more.
- Production orientation.
Burberry is a famous and luxury brand over the world which was designed by founder Thomas Burberry. This fashion brand created a lot of high-value products in terms of quality and price such as :
clothing, perfumes, cosmetics, handbags, footwear... All of them have produced with the large number each year.
- Sales orientation.
An example of sales orientation is Metro market. It is a convenient supermarket with the variety of good price iterms where people can buy anything they want. Metro has a really good business strategy, it imports many products from others companies to sell and earns much money.
- Product orientation.
The Face Shop is a popular comestic company in Korea. Many comestic items of this company were widely used by Asian people. Products were produced with good quality and safe to care for beauty of people. Comestics are often manufactured using natural ingredients and are checked by experts that make people more confident and beautiful.
Relational marketing.
ReplyDeleteAmazon is a popular online market. Through amazon , people can not only sell but also buy many things. Therefore, this market has many other items. The customer often introduce the products they had bought on this website to others people. They also can invite others people to buy the products with the cheaper price.
Many people in the world can order and buy the products on this website, they can receive their products at home because it has courier services.
3. Societal marketing
Vinamilk is a fresh milk company in Viet Nam. It has produced items of milk base on the customer's needs. The products are diverse, serve the cosumer many type of milk. Drinking vinamilk every day will help you have a good health. Vinamilk has enjoyed many charitable activites for help poor children. It creats society's long-term benefits.
4. Competition centred.
Samsung is the competition centred. It provides many technology products compete with some others company. It always creats convenience and creative products about the
appearance and configuration.
5. Customer centred.
Lotte center is a commercial center in Korea. Now, it has appeared in many countries in the world. It attracts a lot of customers by the famous fashion items and good services. When customers come here, they will be served and consulted thoughtfuly before each items they want to buy.
6. Offensive marketing.
StyleNANDA-3 Concept Eyes is the famous comestic and fahion brand company in Korea. It has a great marketing strategy by investing image for the brand. This company hired beautiful and famous models to advertise comestics and clothes by creating perfect fashion pictures and clips. Present, they have attracted millions of viewers and bring many benefits to the company.
Market Orientation like meeting the stated or hidden needs or wants of customers .
ReplyDeleteProduction orientation like whatever customer need and company will focus on that . For example : Cocacola will focus on all of drink product that customer care to choose the marketing principle for company.
Sale Orientation is about Cocacola use to keep in touch with customer like Sale call .
FIVE R's
Example : Herberlife usually marketing thier product by some article on the advertising website, they write that customer will receive many profit if they use the product of herberlife to thier Heath
Moreover . herberlife also choose the person are caring about the body health
They also use the way to marketing that people not only can inceasing their health , they can also make bussiness with Herberlife product . That also a good way to marketing .
Element of OFFENSIVE MARKETING
OFFENSIVE
the Harley Davidson Company saw its market share declining while its competitors, like the Japanese company Honda and the Italian company Ducati, started to control more of the market, especially in the United States
INTEGRATED
Effective marketing is targeted to a specific, not a general, audience.
STRATEGIC
Every small business is interested in increasing marketing effectiveness. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time--when the audience is most likely to be attentive to and interested in the message being delivered.
EFFECTIVE
newspaper, radio, TV, social media, and others--and consider whether messages are being conveyed in the right place, at the right time.
TRƯƠNG TUNG LAM S06-011
NAME : DAO VIET QUYNH TRANG
ReplyDeleteID CODE : F07-062
CLASS CODE : F07
HOMEWORK
1. MARKETING ORIENTATION
- Customer orientation : Viettel
In VietNam, Viettel stands in the top 3 most popular corporations of telecom communication. They provide customers : Internet access, entertainment, general info, international roaming... Viettel not only set up affiliation in all over the country but customer can use it when you go to China about 30kilometers from VietNam. They always have a good customer care service.
- Production orientation : Toyota
Toyota is one of the most popular famous brands in producing transportation industry, such as: cars,... Toyota always up-to-date new version, establishes many new models to meet all customer's need.
- Sale orientation : Herbalife
Herbalife is a corporation provide functional foods all over the world. Futhermore, they provide daily products which is suitable for all types of consumers. They have large market size so they can make huge revenue easily.
- Product orientation : Apple
Apple mainly focus on electronic product, such as: phone, laptop,... By improving product's feature, high quality and new design in a short time, they can attract many customers.With Apple, the process is a part very important.
2. RELATIONAL MARKETING : Coca
Coca is the best brand in soft drink industry. This corporation can manufacture products that meets all customer's wants, make them different from another with customer's claim
3. SOCIETAL MARKETING : We pro
For the company : Revenue from product about music, film,...
For the customer : Provide new products that make consumer satisfy
For society : Create a human welfare, entertainmemt ( society improves, communication ...)
4. OFFENSIVE MARKETING : Vertu
Vertu is one of the most luxury mobile phone in the world. By producing new model each years, improving product's feature and high quality, setting up business, marketing strategies, customers always want to choose using Vertu's product. But it's not cheap because it's really luxury.
5. Competiton centered : pizza hut
Pizza hut is a famous brand in fast food industry. This corporation has been established for a long time and it is also famous for their new fresh menu, their marketing strategy by mass media and social network... Overall, they have a steady standing in the customer's mind.
6. Customer centered: VietComBank
Vietcombank always bring the best service for customers. They take care and oftens change marketing plan because they want more and more customers come to get money from them with transactions. And they would make a huge profit
Name: Hà Huy Hoàng
ReplyDeleteID CODE: F06-048
Class code: F07
Home Work: Marketing
1. Orientations:
- Market Orientation: Apple is one of the most succesful company. They focus on what their customers want and provide customer service.They do the reseach to find out new techonology.
- Production Orientation: In this orientation we focus on the notion economies of scale. With same Converse shoes if it is produced in China we can buy it with 10$ but this shoe is produced in Vietnam we need 30$ to buy it.
- Sales Orientation: In Big-C they focus on selling the product and make profit
- Product Orientation: Versace fashion company. They make clothes and acessories. They focus on quality and features of their product to make high profit.
2. Relationship Marketing: Coca-cola they write the name of their customer on the bottle and it alway different because no one know about the formula of coca cola
3. Socital marketing concept: TH-true milk. Besides profit, they spend a piece of their profit for charity and solve the environment problems.
4. Marketing Orientation
- Product Orientaion : Fox-Com company, they dont have competition because they just provide the materials for Apple.
- Customer Orientation: North power corporation of VietNam. This is the only one provide electricity in Vietnam
NAME: NGUYEN TRONG NHAN
ReplyDeleteID CODE: F07-040
CLASS CODE: F07
HOMEWORK:
1. Marketing orientations:
-Market orientation
KFC is the big company, which provide the service. They sell fast food such as fry chicken potato hamberger for everyone. They often make the survey from customer to change their service become better.
-Production orientation
Adidas company has many small shop in over the world, they sell cloths, shoes, watch, equipment, which are used for sports. They have a large profit every year.
-Sales orientation
Orion sell many kind of cakes and snack. They are sold in almost department store, market in Vietnam with low price. Customers usually are children, student.
-Product orientation
Trung Nguyen cafe product high quality of cafe for coffee shop in Vietnam and foreign country. Their coffee is special and feature.
2. Relational maketing:
P & G sell jewelry such as ring, necklake, earring, etc. They dont have many form with many style. If the customer want to decorate or creat another jewelry, they can talk to the company so they will make it, but the price will be more expensive. Many people like their product and come to P & G to make the jewelry which they want.
3. Societal marketing concept:
Sky is a software, you can install it on ios, windows or adroid. with it you can make the call with other people from anywhere without paying money if you have 3g or wifi if this people use sky too. it can make the video call or record the voice and sent it to the person whom you need.
4. Offensive maketing:
the Harley Davidson Company saw its market share declining while its competitors, like the Japanese company Honda and the Italian company Ducati, started to control more of the market, especially in the United States. Harley used an offensive marketing strategy to convince consumers that its competitor's motorcycles were inferior while simultaneously romanticizing the unique features of Harley's motorcycles
5. Customer centred:
Vietnam airline is a company which work on vietnam for a long time so they have a lot of customer. they produce the air transportation service. nowadays going by plane become popular in morden life.
6. Competitor centred:
Vietjet air is also a air transportation company like vietnam airline but this company is establish after vietnam airline, with the low price they can competite with this one.
NAME: PHAM NGUYEN VAN TRANG
ReplyDeleteID CODE: F07_76
CLASS: FO7
HOME WORK
1. Orientations:
a. Customer:
- Daewoo Hotel group is an example of company which focuses on costumers. They have a professional staff and perfect services like comfortable rooms, massage, modern gym rooms, unique swimming pool, etc. Consumers will be supplied what they want and need.
b. Production:
- Apple Inc. is one of the biggest multinational computer technologies of the US. The Headquarter is in the Silicon Valley, and there are hundreds of production companies in different countries over the World. Smart phone, IPod, MacBook, table are their products
c. Sale:
- Lotte Mart is a part of Lotte Group. They attract customers by centre malls, big event, and luxury staffs. Besides, they also have normal services like Cinema Theater. So, many young people gathered to enjoy that great service. By the way, their profit grows up, too.
d. Product:
- Coca-cola is a popular freshwater brand. Nowadays, it is an indispensable product in party, fast food, picnic, birthday or daily life.
2. Marketing orientation.
Samsung Group
a. Product orientation:
- Electronics: refrigerators, washing machines, air conditioners, etc
- Technology product: smart phone, table, etc
b. Customer orientation: Everybody
c. Competitor orientation: Others technology companies, especially Apple Inc.
d. Marketing orientation:
- Focus on young people who use technology product every day.
- Have test products for famous people
- Open big events.
3. Elements of offensive marketing.
Trung Nguyen Coffee
a. Offensive:
- Trung Nguyen is the biggest Vietnamese coffee brand. Firstly, it focused on Vietnam market. Then, when the government opened economy market, some new coffee brand appeared. The chairman thought about some products related to coffee, and expanded market. Now, there are 60 countries which imported Trung Nguyen coffee goods.
b. Integrated:
- Combine traditional oriental formulations and special types of coffee grown in Buon Me Thuot city.
c. Strategic:
- Beside normal coffee, it developed different products which could be satisfactory costumers
d. Effective:
- That is the most popular coffee brand in Vietnam.
This comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteNAME: PHAM KHOA BINH
ReplyDeleteID CODE: S07-002
CLASS CODE: FO7
Home work:
_ Marketing Orientation
- Customer orientation: FPT
Fpt is a multinational information technology company of Viet Nam with branches in 14 countries.It is one of Viet nam's leading conglomerates.Base in Ha Noi and Ho Chi Minh and Da Nang.Fpt affiliate companies are active in software outsourcing,telecommunications,property,education and financial services..
- Production orientation: Iphone
iphone is known as a smartphone which was designed with sophisticated and unique technology parts such as cameras,multi-touch screen or function to play music like an mp3.
-Sale orientation: Whey
Whey protein is a misture of globuar proteins isolated from whey,the liquid material created as a by-product of cheese production
- Product orientation: HTC
HTC is a taiwanese manufacturer of smartphones and tablets headquartered in New Taipei City.Designing and manufacturing devices such as mobile phones,touchscreen phones.
_Relational marketing: Aquafina
Aquafina is a brand of purified bottled water products produced by PepsiCo,consisting of both unflavored and flavored water.The Aquafina brand name is also licensed for use on multiple skin care products,includiong lip balm and wrinkle cream.
_ Societal marketing: Professional
Advertising product by film,test..
discount the product
_ Offensive marketing: Apple
Apple is the world's second-largest information technology company by revenue after Samsung Electronics,and the world's third-largest mobile phone maker after Samsung and Nokia.
_.Competition centered: KFC
KFC was one of the first fast food chains to expand internationally.It went through a series of changes is corporate ownership with little or no experience in the restaurant business.
Name: Duong Vu Duc
ReplyDeleteStudent ID: Sorry, i don't have it. Because of having IELTs score, i can take BTEC class with F07 (I have already given you the confirmation)
Class: F08
Marketing homework:
1. Societal marketing concept:
The Body Shop: The Body Shop is the legal beauty brand which is famous for the natural materials (Plants) for its products. This company protests against Animal testing, defend Human Rights, and overall protection of the planet. They have also their own charity, The Body Shop Foundation, which had donated over £9.5 million to support to lots of projects and organisations such as COTE (Quoted from WIKIPEDIA)
2. Customed centred:
Gucci: is is a fashion and leather goods brand from Italy. They provided their customers with luxury goods like perfume, handbags… They bring the splendour and noble to the customers when they use their products.
3. Competition centred:
Viettel Group : is a Vietnam's largest mobile network operator.In the beginning, They let the customer choose their mobile numbers, and after that they show more and more package for each kind of user such as highschool package, music, tomato,etc. Promotional Programs always appear every months because of the more promotional program, the more Viettel mobile users buy the recharge cards. This attract customers to buy viettel services and it make Viettel more profit and help them to compete with Vinaphone, mobifone, etc.
4. Relational marketing
Twitter: The network society that connects people together in Shortest way. IF we want to contact with friends, distant relatives, Twitter will support customers’ need in the best way. Moreover, everything on Twitter is almost free, the customer can open the sale, the advertise, etc (I don't know it free or not, so i will tell it "almost free")
5. Offensive marketing:
Harley-Davidson is the Motorcycle Company.
P: High Profit
O: Attack the market strongly, products with various designs, products are produced continuously
I: The production line of modern, high-tech, export products abroad
S: Strategies to promote good products, many products appear such as: Prototype, WL, WLC for the Canadian military, Aermacchi Harley-Davidson Turismo Veloce, etc
E: PR good, Good Product, Good Belief, Increase the number of products sold
6. Orientations:
-Customers oriental: Hyatt Regency is large company which aims to provide many different services of hotel, resort to satisfy customers. However, their services is usually good at the tourist season.
-Product Oriental : LG is technology company which care a lot about the quality and features of products (Television, refrigerator, Washing machine,etc) before provide to the market.
- Sales Oriental : Fivimart is large supermarket in Viet Nam which sold as much products from other companies as they can to gain profit. They don't care what the product is, but they are legal, they only sell the legal goods.
-Production Oriental : Vinamilk, a food company. This company provides customers high quality milk and the dairy products with various flavour.
Do Le Tra Giang - F07-012
ReplyDelete1. Orientations:
Customer Orientation: Disney takes into account the importance of the customers needs and provide satisfy consumer’s wants and needs. It also incorporates the belief of long term customer relationship building, the process of a combined business effort to satisfy customers and really researching needs and wants.
Sales Orientation: Oriflame sells more product or services because they want to gain higher sales. It relies heavily on promotion and a highly trained aggressive sales force.
Production Orientation: Ford’s company: they focus on the internal capabilities of the form rather than on the desires and needs of the market place. And it also doesnt take into consideration where their product or service actually meets the needs of the consumer and market.
Product Orientation: Mercedes Bez based on their product and innovation, doesnt consider customer’s desires or requirements and importance is kept on the product and nothing else.
2. Competition centred:
Coca-Cola is the nonalcoholic beverage company, as well as one of the world’s most recognizable brands. It has 16 billion dollar brands and top competitions for the Coca- cola company such as Pepsico.
3. Customer centred:
Amazon’s company alway focuses on the customer’s wants and needs and look to solve a consumer’s need with an idea and service.
4. Societal marketing concept:
Hot Logs company uses its socially concious stance as a way to attract customers to market their products. From that, They can get profit from consumers and temphasis on recycled products and organic product that arent going to effect the ozone.
5. Offensive marketing:
The Walt Disney is a nation wide multi-varied entertainment company with a household name to millions of people. Its affiliates that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art.
6. Relational Marketing:
Samsung company is a market leader in consumer electronic and sell phones. More than 70 years, it has been at the fore front of innovation with the breakthough products have helped shape the history of the digital renovation. And It always communicates with the customers, process management and provide unique solutions to meet customer needs and wants.
NAME: HA KIM NGOC
ReplyDeleteID CODE: F07-038
CLASS CODE:F07
1. Marketing orientation
- Customer Orientation: Clinque Cosmetics Company. It is the leading cosmetic company in the world, is the cosmetic brand is the dermatologist recommended. With 100% commitment not to use toxic flavoring chemicals affects customers. Clinque has always been among the top cosmetic companies are the most popular.
- Production Orientation: fashion company Zara. This is a cheap fashion brand, company always provides customers with beautiful fashion model quality. Every year, Zara designed thoundsand of fashion models
- Sales orientation: cosmetics company Oriflame. Oriflame’s sales are always in the top 5 world with multi-level marketing methods.
- Product Orientation: Piaggio, piaggio is leading motorcycle brand in Vietnam; it was everyone's favorite because of the sleek, good functionality and high security. Each year piaggio products always be improved.
2. Societal marketing: Dutch Lady has long been known for the "Firefly Lights" brings luck for poor children, more dairy development program in Vietnam, established Dutch Lady Nutrition Research Center
3. Relations marketing: Agribank has always been customer trust. There are services that customers are satisfied. good communication, and is important for the company social
4. Offensive marketing: Sony is world famous company in technology. They have put a lot of modern technology products like the mobiphone, cameras, printer, laptop, .. to everyone. Besides, sony brought huge profits from their products
5. Customer centred: lotte group always customer centred with services: chain restaurants, movie theaters, shopping malls
6.Competition centred: Samsung is the big technology corporations in the world. Sam sung always take the competition-centered
CAO THI THUY LINH
ReplyDeleteCLASS CODE: F07
1. Relationship marketing: Pizza Hut Company. Every Pizza Hut's Store have a diversity menu for customer to order with many kind of pizza, and others such as spagetti, soup, or beverage, people can choose any for their order follow the menu, but some people want to change the taste of pizza a bit, they can ask the waiter to make a new pizza which doesn't exist on the list. They can pick any topping they want on their pizza, so Pizza Hut is always happy to make pizza follow what the customer like. That's why the customer are sastisfied with the way Pizza Hut serve them and they keep coming back the store. Moreover, customers can order pizza online, and they delivery right away, the pizza is still warm when customers receive it. That is a way, Pizza Hut attract customer, and they can built a relationship with people, and increase amount of customer.
2. Society marketing: Ngoc Lac Cosmetic Company. This company specializes in producing cosmetic which is made from the whole natural ingredients. They satisfy customers because the product is not harmful to skin at all. Therefore, many people buy that kind of product to use in order to make their skin get much better, and the company get a higher profit by increasing the number of customer. For the human welfare, they just hire people who are more than 18 year olds, and what the employees have to do is light as a feather.
3. Offensive marketing: Apple. They usually release a new model for every 6 months, and attract people by a more beautiful appearance of the product or a more modern function. With a very high quality, apple has competitive price with other manufacture, and that why's they still sell a big amount of products even there are many devices from others with the same quality.
4. Market Orientation: Com Tam Company. Actually, this is a restaurant, they serve food and drink for people. They get feedback and ask every customer who come to restaurant about a quality of their product. And then, they make it much better follow the customer's advice instead of following the trend of others restaurant.
NAME: TA KIM CHI
ReplyDeleteID CODE: F05-032
CLASS CODE: F07
HOMEWORK
- Market orientation: WPP Inc and CBS allway look to the customer’s need and want. They produce all product customer want and satisfied them by anyway.
- Sales orientation: Lotteria and KFC forcus and look to sell product. They have a menu of fast food and try to sell as much more they can. They also try to satisfied customer by good delivery and service.
- Production orientation: Mercedes have the relatively inexpensive mass-produced car model. They focus very much on minimising production costs wherever possible.
- Product orientation: Apple Inc. always has droduct with features and high quality. Their business focus on this product
CAO THI THUY LINH
ReplyDeleteCLASS CODE: F07
5. Production Orientation: KFC. This is one of the most famous fast-food company in the world. believes that if they can make the best attraction and let their customers will come to them, and ignore their customer's needs and focus only on efficiently building a quality product.
6. Sales Orientation: Honda. Honda approaches to sell vehicles. Dealers count on their sales force to help customers feel comfortable and excited in purchasing a vehicle. Their pay is heavily commission-based with additional incentive bonuses based on number of vehicles that are sold. Dealers also use sales tactics such as rebates, deep discounts, and great financing to help draw in the customers.
7. Product Orientation: Sony. They always release a new electronic device which is created as a product to be sold and not based on what customers want at the time. The product proves successful and the technology is then used by Sony to create additional music listening devices. They are purely focused on its product & innovation, does not consider customer's desires or requirements and importance is kept on the product and nothing else.
NAME: PHAM PHUONG ANH
ReplyDeleteID CODE: F07-004
CLASS CODE: F07
HOMEWORK:
1. Marketing orientations: - Customers: The example for this is Walt Disney. Began as a manufacturer secondary animation for making cartoon, they decided to invested millions of dollars to build Disneyland Park measuring 70 hectares, the park's first in the world to fully entertainment based on the animated movie. Disneyland is a magical land not only for children, but adults also find enchanting when traveling in it. Tourists visit the park after the mythological stories, including tales of Walt Disney cartoon characters has invested millions of dollars to build Disneyland Park measuring 70 hectares, the park's first in the world to fully entertainment based on the animated movie of his. Disneyland is a magical land not only for children, but adults also find enchanting when traveling in it. Because they understood that for visitors cartoon characters have much greater value of its films - Production: TH TRUE MILK is the dairy company in Viet Nam. They provide fluid milk, milk powder, yogurt. They have so many products for all of the ages and many choices of the taste. - Sales: BigC is a simple example. This is a big supermarket has a lof of products with diversity choices for customers. - Product: Apple company always bring the high quality of all their products.
2. Soceital Marketing: The Mac provides many cosmetics with a high quality but fair price to customers.
3. Relations marketing: Vietin Bank is a big bank in Viet Nam. They focus on the relationships with customers. They always care about their customer's benefits
4. Offensive marketing: Electronic company created technology products such as air- conditions, refrigerator, washing machine.... This brand is very famous and so many people buys because the products always have high qualities.
5. Competiton centred: Zara is a big clothes stores in the whole world. That brand is not only fashionable clothes, good quality but also have cheap prices that so many people could buy it especially teenagers.
(continued..)
ReplyDelete6. Customer centred: Vincom center is a big mall which provides many brands and products to the customers.
7. Five R's of Relationship Marketing: TV Home Shopping brings a new way to go shopping for busy persons who doesn't have enough time to go out for shopping. They provides so many products for customers could find out what they need and want.
NAME : HA TUAN THANH
ReplyDeleteID CODE : F06-133
CLASS CODE : F07
HOMEWORK
MARKETING ORIENTATION
1. Market orientation
Example : Viettel and Mobifone
Two corporation which provide customer telecom communication such as Internet access, entertainment..etc.
They have branches in every provinces in Vietnam so they can take care of the customer well.
Information are up-to-date.
2. Production orientation
Example : Toyota and Honda
One of the most famous brands in the world focusing on transportation industry.
These companies can reach the economies of scale yearly.
3. Sales orientation
Example : Herbalife and Nonitahitan
These two companies provide consumer daily product, suitable for all types of people. Hence, they have large market size and huge profit evey year.
4. Product orientation
Example : HP and lenovo
They have a steady standing in the electronic industry because of high quality products, long term usage and good customer care service.
SOCIETAL MARKETING
Example : Mc Afee, Norton
- For company : Annual revenue from product, service.
- For customer : All customer's need are provided.
- For society : Create a human welfare
RELATIONAL MARKETING
Example : Piago, Coca cola
Corporation which provide product meeting all customer's requirement. This is one of the best brand in their industry.
COMPETITION CENTERED
Petrolimex is the exclusive corporation in petrol industry. They have no competitor.
Bus Company is the only company specialized in public transportation in Vietnam.
CUSTOMER CENTERED
Example : Vietinbank and Techcombank
These two banks use their customer care service in the best way. They have a huge number of customers and gain huge profit every years.
OFFENSIVE MARKETING
Example : Apple and Samsung
In electronic industry, these are the best brand. In order to stand firm and make profit, they set up the business strategy, marketing strategy.
NAME: NGUYEN THU TRANG
ReplyDeleteID CODE: F07-063
CLASS CODE:F07
HOMEWORK:
+Marketing orientations:
- Customers: The genre of Maison Sen Restaurant is buffet which has a lot of dishes to suit the taste of customers. Their service is attentive and friendly, for example, they prepare birthday cakes for the guest as gifts which make them feel more interested. Also, they'll have a small survey after every meal in order to improve the quality of food and service.
- Production: TH true milk is the company which produce milk products. Their goods is varied as many flavors of milk, yogurt, and milk beneficial bacteria. Also, packaging and design are very beautiful as they grab a lot of customers' attention.
-Sales: BigC is the supermarket sell all of item at reasonable prices, be fitting with almost household income. At the same time, they have many promotional program such as discount or transportantion of goods to house’s customer.
-Product : Apple is very famous group of high-tech products such as computers, phones, macbook ... they have used high-quality, advanced technology providers extremely eye-catching designs. Because of their great products which attract a large amount of customers worldwide.
+Societal marketing concept: colgate toothpaste has an original society marketing is cooperate with a local factory ice cream to produce ice cream similar the shape of tube’s Colgate. When the children eat up their ice cream, they will see the Colgate’s logo and the messager :” don’t forget brush your teeth”
+Custormers is center : The Face Shop is the famous cosmetic preperations in Korea. When you come to buy something, the receptionist will be explain about each item and which one will conformity with you. In addition, if you buy a lot item, you will being a member of loyalty program, discount on your birthday and getting present.
+Competition is center: Samsung tel company highly competitive while bringing smart phones to customers. These products have very affordable prices, there are many good and outstanding features, beautiful design styling. easily compete with high value products such as apple or smartphone design not as good as nokia.
NAME: TRAN NGOC LONG
ReplyDeleteID CODE: S07-006
CLASS CODE:F07
Part 2
+Sales Orientation:
Ex:
-Automotive
The automotive industry depends on the sales of parts and vehicles to stay afloat. Falk Frey, senior vice president of Moody's Investors Service, predicts that in 2013 demand growth for global light vehicle sales will be at 2.9 percent versus the January 2012 prediction of 4.5 percent. Automotive dealers usually offer discounts, incentives and gifts to customers to purchase a vehicle. Sales agents are trained to help customers envision themselves as the vehicle owner and encouraged to have the customers test drive the vehicles before making a purchase.
-Computer Electronics
Many sales representatives have evolved from the pushy and aggressive stereotype; the modern salesperson behaves more like a low-pressure consultant. Michael Dell, CEO of Dell, noted in a 1995 interview that even though his company has a sales orientation, it hosts weekly customer advocate meetings and invites customers to determine if the company's products and services are meeting their expectations. Sales-oriented businesses must be in tune with customers' needs or desires if they hope to succeed.
+Competitor Orientation:
When a business is competitively oriented, it constant reassesses its strengths and weaknesses relative to its competitors. A performance evaluation may include production efficiency, pricing, delivery times, customer satisfaction, innovation, employee retention and market share. In a competitive economic system, each economic entity is attempting to maximize advantages for itself at the expense of its competitors. For companies that deal entirely with other businesses, for example wholesalers or sellers of raw materials, analysis of competition is more important than marketing or public profile.
+Customer Orientation:
Customer-oriented business is engaged in by firms that sell products and services to the general public and need to maintain a positive, high-profile public image. For retail firms, competition is a serious issue, but it can be engaged in by focusing on the customer rather than on the competition itself. When two competing firms both attempt to lure in customers through low prices, high quality and good service, they are competing with each other, but through the medium of the customer. This is a different form of competitive orientation than that engaged in by wholesalers and producers of raw materials.
Ex: Cocacola vs Pepsi, KFC vs Lotteria...
+Societal Marketing Concept:
Ex: A good example of Societal Marketing Concept–Companies Producing Organic Foods. Companies who market organic foods not only make a profit, but they are also performing a service to the public by providing healthier foods.
NAME: TRAN NGOC LONG
ReplyDeleteID CODE: S07-006
CLASS CODE:F07
Part 1
+Offensive marketing.
Ex: In the 1960s, the Harley Davidson motorcycle company emerged from near-bankruptcy to dominate the market with an aggressive business strategy. Cheaper, faster bikes from foreign manufacturers, especially those based in Japan, were becoming the preferred motorcycles of American bikers, much to the dismay of Harley
A new, dynamic plan of action on Harley's part turned simple marketplace competition into all-out war. Harley began spreading the idea that America was simply a dumping ground for over-produced Japanese import bikes, while at the same time crafting an image and mythos surrounding its own brand. The foreign bikes were sleek, fast, and cheap, while a Harley remained stark, heavy, and pricey.
Rather than reject these associations, Harley embraced them, turning the image of a tough-looking, leather-clade man on a motorcyle into an icon for the company. This decision to concentrate on the unique features of its products while pointing out what the competition's product lacked made Harley a household name and put it on track to decades of profit.
By 2001, not only was Harley Davidson on a domestic earning spree with more than half of the total market share, it also went overseas to become the top-selling heavy-class motorcycle in Japan. With decades of supporting data, it's safe to say that Harley's agressive marketing strategy is one of most successful examples of offensive marketing in history.
+Relational marketing:
Ex: Facebook or Google plus : They try to connect as many people as they can, or let us follow them by some how, then they show what they have, provide us a good environment that they can connect, exponentially communicate with others, and make them feel comfortable with suggestion: restaurant, food, pages.
+Marketing and product orientation:
Ex: Zara, H&M, Dior, Audi,...
A product orientated company:
-focuses on its product and on the skills, knowledge and systems that support that product.
-keeps an emphasis on quality, safety and investment in new technology.
-tools: product research, product testing, product focus.
Why do I think that Zara is a good example ?
Because this business is run according to customer needs, consequently, the company tries to please customers first of all in different ways and there are lots of evidences of it.
-The customer is at the heart of our unique business model is told on their official web site.
-eco-friendly company (nowadays it is very attractive and important for many customers)
-they use ecological fabrics (good for allergics and children)
-affordable prices
-latest trends (Zara's supply chain allows to design, produce and deliver clothes in 15 days and the collections are regularly renewed)
-variety of convinently located stores (There are a total of 1,671 Zara stores)
-high quality
-advertisement (some famous people were faces of the company)