Market Orientation like meeting the stated or hidden needs or wants of customers . Production orientation like whatever customer need and company will focus on that . For example : Cocacola will focus on all of drink product that customer care to choose the marketing principle for company. Sale Orientation is about Cocacola use to keep in touch with customer like Sale call .
FIVE R's
Example : Herberlife usually marketing thier product by some article on the advertising website, they write that customer will receive many profit if they use the product of herberlife to thier Heath Moreover . herberlife also choose the person are caring about the body health They also use the way to marketing that people not only can inceasing their health , they can also make bussiness with Herberlife product . That also a good way to marketing .
Element of OFFENSIVE MARKETING
OFFENSIVE the Harley Davidson Company saw its market share declining while its competitors, like the Japanese company Honda and the Italian company Ducati, started to control more of the market, especially in the United States
INTEGRATED Effective marketing is targeted to a specific, not a general, audience. STRATEGIC Every small business is interested in increasing marketing effectiveness. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time--when the audience is most likely to be attentive to and interested in the message being delivered. EFFECTIVE newspaper, radio, TV, social media, and others--and consider whether messages are being conveyed in the right place, at the right time.
Market Orientation like meeting the stated or hidden needs or wants of customers .
ReplyDeleteProduction orientation like whatever customer need and company will focus on that . For example : Cocacola will focus on all of drink product that customer care to choose the marketing principle for company.
Sale Orientation is about Cocacola use to keep in touch with customer like Sale call .
FIVE R's
Example : Herberlife usually marketing thier product by some article on the advertising website, they write that customer will receive many profit if they use the product of herberlife to thier Heath
Moreover . herberlife also choose the person are caring about the body health
They also use the way to marketing that people not only can inceasing their health , they can also make bussiness with Herberlife product . That also a good way to marketing .
Element of OFFENSIVE MARKETING
OFFENSIVE
the Harley Davidson Company saw its market share declining while its competitors, like the Japanese company Honda and the Italian company Ducati, started to control more of the market, especially in the United States
INTEGRATED
Effective marketing is targeted to a specific, not a general, audience.
STRATEGIC
Every small business is interested in increasing marketing effectiveness. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time--when the audience is most likely to be attentive to and interested in the message being delivered.
EFFECTIVE
newspaper, radio, TV, social media, and others--and consider whether messages are being conveyed in the right place, at the right time.
TRƯƠNG TUNG LAM S06-011